Simply Logo
The brand prides itself on not adding colors, artificial flavors, or preservatives. It sells simple, natural, and fresh juices. One can choose from lemonades, orange juice, and fruit juices, including strawberry and mango. There are also cocktails and smoothies. The company also introduced the “Simply Light” brand, which has less sugar and calories. Over the years, the Simply company has greatly expanded the list of available beverages.
Meaning and History
The Simply brand was established in 2001. The work on creating simple, yet tasty drinks began in 1999. By the end of 2000, the finished product—a line of Simply Orange orange juices made without using concentrate—was presented. It began by selling drinks in the Northeastern region of the United States and then spread to the Southeast. Besides taking care of the consumer’s health, The Coca-Cola Co. finished a three-year project in 2018 to create a new recyclable bottle for its Simply brand juices.
What is Simply?
Based in Florida, Simply Beverages is an American premium fruit juice firm. To be able to provide healthy beverages all year round, the company sources its ingredients from all around the world.
2001 – 2012
This original logo set the style of the visual brand identity from the very start. The designers went for a rather gorgeous and fancy font choice to show that simple things can actually be sophisticated and exceptional in every way. A bright image of an orange in the backdrop with “Juice Company” added in a smaller, basic font of an orange color at the bottom. The logo turned out lively and lavish.
2012 – 2018
As the brand expanded, the orange image did not represent the full line of available beverages. Thus, it was removed. The brand name was now just “Simply” with “Beverages” added in a smaller, modest font of black color. The main font was not changed. This version looks more universal and has a grander appearance thanks to a monochrome color palette.
2018 – Today
It might seem that the company just changed how the second line is printed. However, besides changing the font for the “Beverages” line and making the inscription bolder and smaller, the designers worked with the top line too. The most notable adjustment was made to the letter “S”, although other characters were also redrawn. As a result, the logo acquired a more modern, minimalistic, and stylish appearance. The designer was able to create a dynamic and balanced brand image.
Font and Color
An elegant and refined brand image was created thanks to a unique cursive font without serifs. The lines are clean and refined and elegant curves complete the picture. It might seem that this custom inscription does not have the first character aligned with the rest of the inscription. However, its second curve is actually perfectly aligned with the top of the rest of the characters. Similar fonts include Tulipn, Kalisha Script, and Style Script.
Initially, the company’s logo primarily consisted of a black and orange color palette. The black gave the logo a powerful and sophisticated appearance. At the same time, the orange creates a vibrant and energetic feel. Later, the company moved to a monochrome color palette with a classic black being used as the only color for its logo.
