Suja Logo
One person’s attempts to stay healthy and beautiful resulted in her co-founding the $300 million Suja Juice Company. It offers a variety of nutritious options that strengthen the immune system, help with digestion, or simply supplement the body with minerals and vitamins. The company stands in line with modern healthy living trends. Recently, it expanded its product availability with the launch of its plant-based protein beverage line.
Meaning and History
Although Suja’s journey officially started in 2012, Annie Lawless has been tinkering with recipes for years. As she originally began selling her juice to members of the yoga community, recognition spread. In collaboration with three partners, among whom was Eric Ethans, a former raw food chef, she was able to broaden their juice presence to include grocery store chains. The business has expanded dramatically after that. It even sold a minority stake to Coca-Cola in 2015. In 2021, the brand has been acquired by private equity firm Paine Schwartz Partners. The name Suja can be interpreted as someone who originates from goodness or greatness, making it very appropriate for an organic food brand.
What is Suja?
Suja is the fastest-growing non-GMO, cold-pressed, organic beverage company from the California State. The brand offers a variety of juices packed with fruits and vegetables. They are marketed as juices that support the immune and digestive systems, among other things.
2012 – Today
The company went for a minimalistic look for its logo to show the consumers that it offers only clean products without any additives. The logo consists of the name with an “Organic” tagline as well as a leaf shape with a few lines for veins. The leaf is placed above or to the left of the name. The latter is printed using a sans-serif font with smooth, straight lines. The logo creates a very relaxing. At the same time, large spacing between the characters and their width and even placement creates an image of a reliable and confident company.
Font and Color
The company typically uses a green color palette, which creates an image of a healthy and good-for-you brand. It is also strongly associated with nature and growth. One can also see the logo done in white, black, and a surprising choice – the purple color. The latter symbolizes ambition, creative expression, and independence.
The font used for the name looks very stylish and soft. It is a perfect choice for a contemporary brand that creates a friendly and comforting impression. It resembles Dexa Pro, Vayu Sans Semi Bold, Jindo, or Razlug Regular font.
