AFC Bournemouth Logo
AFC Bournemouth is a professional football club based in Bournemouth, Dorset, England. Formed as Boscombe St. John’s Institute FC, it adopted its current name in 1972. The club was created to provide a competitive football team for the local community. It has since grown to compete in the English football league system, achieving its highest ever finish in the Premier League. Known for its passionate fan base and nicknamed “The Cherries”, the club plays its home matches at the Vitality Stadium.
Meaning and history
AFC Bournemouth started in 1899, initially as Boscombe St. John’s Institute FC. They became Bournemouth and Boscombe Athletic in the 1920s. Their home is Vitality Stadium. The club’s first major league entry was in 1923. They’ve fluctuated through divisions over decades. Achieved historic Premier League promotion in 2015. Eddie Howe, a former player, led this ascent as manager. Known for thrilling football and resilience. First Premier League stay lasted five seasons, showcasing growth and ambition. After a brief dip, they returned, showing persistence pays. Nicknamed “The Cherries”, their journey from humble beginnings to top-flight showcases determination.
What is AFC Bournemouth?
AFC Bournemouth is a spirited football team from the coastal town of Bournemouth, England, celebrated for its rise from modest beginnings to competing in the country’s top leagues. Known affectionately as “The Cherries”, their journey embodies the essence of determination and community spirit, playing their heart-stirring matches at the Vitality Stadium.
1936 – 1966
The emblem in view is a classic shield, steeped in heritage with a red and white palette. At its heart, a quartet of diverse symbols including a tree and castles speaks of a storied legacy. The banner proclaims “Altogether” as a rallying cry for unity. This crest, with its traditional design, evokes a sense of enduring identity and local pride. It’s more than a logo, it’s a badge of honor representing collective aspirations and history.
1966 – 1972
This emblem presents a stark contrast to its predecessor, favoring minimalism with a red backdrop and white calligraphy. Flowing, stylized letters are arranged diagonally to suggest unity and movement. Stripped of complexity, it’s modern and bold, embodying a fresh identity while maintaining the club’s traditional colors. This logo’s simplicity makes it versatile and memorable, a symbol that stands out in the realm of sports insignias.
1972 – 1974
The logo features a stylized image of a player receiving a soccer ball with his head. Striped in red and black, it suggests a jersey, symbolizing the team’s colors and unity. The golden outline of the shield conveys prestige and tradition, while the image captures the action and energy of football. The design cleverly combines the essence of the sport with the club’s identity, creating an emblem that’s both dynamic and emblematic of the team’s spirit.
1974 – 1981
The logo presents a player’s head in profile, powerfully heading a soccer ball against a two-tone backdrop. Above, “AFCB” anchors the image within the circular boundary, lending a concise, clean look. The design employs a palette of black, white, and red to symbolize passion and energy. This emblem, with its sharp lines and clear imagery, conveys the essence of football—a game of skill, movement, and impact.
1981 – 1983
The logo has undergone a creative transformation, now featuring the iconic “The Cherries” nickname prominently above a pair of cherries. The spherical fruit cleverly integrates with a soccer ball beneath, symbolizing the club’s identity. The entire design is encased in a striking red backdrop, framed by a bold circular outline.
1983 – 1988
The emblem features a soccer ball poised above a stylized silhouette of a footballer’s head, mid-action, against a vibrant red backdrop. The design is encased within a shield, with a bold stripe motif lending depth and dynamism. This logo fuses simplicity with symbolism, capturing the essence of the sport and the athlete’s dedication. It’s a modern visual statement that represents both the club’s heritage and its forward momentum.
1988 – 1994
This version of the logo adds the text “AFC BOURNEMOUTH” beneath the image, creating a more complete and identifiable club emblem. The rest of the design remains consistent with the previous iteration, featuring the head of a player heading a soccer ball. The distinct half-and-half shield background in red and black stays true to the club’s colors. This update solidifies the logo’s branding, making the team’s name an integral part of the visual identity.
1994 – 2013
In this iteration, “AFC Bournemouth” is encased within a banner beneath the emblem, offering a distinguished look. The shield remains, with the player’s silhouette heading the ball, a continuous theme. The previous direct naming below the shield is replaced with this curved banner, adding a classic football badge feel. The emblem’s color scheme—black, white, and red—stays true to the club’s visual heritage. This design refines the balance between tradition and modernity in the club’s iconography.
2013 – 2024
The logo refines its look by removing the banner and placing “AFC BOURNEMOUTH” at the top within the shield. The design retains the iconic silhouette of a footballer’s head and the soccer ball, set against a split background of red and black. This change streamlines the logo, giving it a more modern and sleek appearance while maintaining the club’s classic color scheme and the central imagery that represents the player’s action and the sport itself. The overall effect is a cleaner, more contemporary brand identity.
2024 – Today
The logo presented is a modern and striking emblem for the football club AFC Bournemouth. At the center lies a bold graphic of a football, encapsulated within two large, red cherries hanging from a shared stem. Above and below this central image, the club’s initials “A.F.C.” and the name “BOURNEMOUTH” are arched respectfully, creating a sense of unity and enclosure. The founding year “1899” is prominently featured at the top, bridging the past with the present. The entire emblem is encircled by a black ring containing the club’s full name, “A.F.C. BOURNEMOUTH,” with the motivational tagline “THE CHERRIES” at the bottom, all rendered in a clear, sans-serif typeface. The use of red, black, and white color scheme projects a classic yet dynamic image, indicative of the club’s heritage and ambition.
