Amul Logo

Tribhuvandas Patel, with Sardar Vallabhbhai Patel’s mentorship, established Amul, a trailblazer in India’s dairy cooperative movement, in Anand, Gujarat. It emerged to shield farmers from middlemen’s exploitation, guaranteeing them equitable milk pricing. Amul ignited India’s White Revolution, catapulting the nation to global prominence as a major milk producer. Celebrated for its quality milk, butter, cheese, and a range of dairy delights, Amul epitomizes the triumph of cooperative models and the upliftment of rural communities.

Meaning and history

In 1946, Tribhuvandas Patel, galvanized by Sardar Vallabhbhai Patel, founded Amul in Gujarat, India, with a vision to insulate farmers from unfair practices. This pioneering cooperative model revolutionized dairy farming. Through Amul, India surged to the forefront of milk production with the White Revolution. The Amul Girl, an emblematic figure, emerged, casting a satirical eye on societal events. Amul’s offerings, including butter, cheese, and milk, secured their place in Indian homes. The narrative of Amul is woven with threads of innovation, self-sufficiency, and empowerment, connecting over 3.6 million farmers directly with the consumer market. Standing tall as a cooperative behemoth, Amul exemplifies the power of collective ambition and shared goals.

What is Amul?
Amul stands as a beacon of cooperative triumph in India’s dairy sector, born from a grassroots movement in 1946 to empower farmers against middlemen’s exploitation. It’s a symbol of quality and innovation, weaving millions of milk producers into a tapestry of success and self-reliance, celebrated for its diverse dairy delights.

1946 – Today

The logo in the image presents “Amul” in bold, stylized red lettering with distinctive serifs and curves. Its fluid, dynamic font evokes a sense of movement and warmth, reminiscent of flowing milk, which is apt for a dairy brand.  This logo is synonymous with quality dairy products in India and is instantly recognizable to millions.