Chicago Bears Logo

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Chicago Bears is a major American football team. They compete on behalf of Chicago, as clear from the name. They are largely regarded as one of the overall ‘good’ teams in the Midwestern States. A lot more people are interested in the progress of the Chicago Bulls (the basketball team), however.

Meaning and History

Chicago Bears Logo history

The team was founded in 1920, earlier than most American football teams. Nevertheless, they weren’t called what they are until 1922. Before, they were Decatur Staleys and Chicago Staleys. In the move of pure narcissism, Staley was the sponsor of the team, and he seems to have insisted on this name.

1920 – 1921

Chicago Bears Logo 1920

The first logo was introduced in the time when they were still Decatur Staleys. It was a bicolor circle (upper half orange, lower half purple) with the purple letter ‘S’ on top and the words ‘Staleys Decatur’ in two different white typefaces before. The ‘Staleys’ part (and the ‘S’ above) were written in the usual ‘athletic’ font, while the other word was strongly cursive.

1921 – 1940

Chicago Bears Logo 1921

In 1921, they were renamed ‘Chicago Staleys’, but it’s unclear whether this one was released after that. It only features the word ‘Staleys’ in the usual athletic typeface with the pink coloring and purple outlining.

Above, they put one of the symbols of APFA (NFL back then) – a brown football with the association’s name inside it and the year 1920 written in the middle.

1940 – 1945

Chicago Bears Logo 1940

The team changed the name to Bears in 1922, although they seemingly stuck with the previous logo even though it wasn’t relevant anymore. Only by 1940 did they produce a relevant logo – a realistic black bear leaping upwards with an orange ball in its right paw.

1946 – 1973

Chicago Bears Logo 1946

In 1946, they toned down on realism a bit and opted for a more simplistic depiction of a black bear clawing a giant (proportioned to the animal, at least) orange ball. They decreased the realistic features in regards to the bear, which allowed them to make the cartoonish features they introduced here more acute and aggressive.

1962 – 1973

Chicago Bears Logo 1962

This secondary-turned-primary logo was use on occasionally by the team for some time. It’s a combination of the letter ‘C’ (for Chicago) and a shape of a football. There is a weird pointy bit on the left, but they probably added it to highlight what the shape is supposed to be even more.

1973 – today

Chicago Bears Logo

That’s the logo most people know Bears by – the same emblem as before, but with a rich orange part inside. It doesn’t go all the way up to the borders, there is some white left from before.

Emblem and Symbol

Chicago Bears Emblem

The lettering used by the team as a secondary logo features just their name written in very bold, wide letters of the color orange (their primary color now, alongside black). They mostly use the ‘C’-emblem to identify the team, but if they need to identify the brand really clearly, it’s down to this wordmark.