Cowboys are amongst the top football teams in America. Their hometown is obviously Dallas – one of the chief cities in Texas. As a result, DC often acts the state’s overall representative when it comes to nation-wide competitions. That said, they haven’t had a very rich brand evolution.
The team has been established in 1960 as the team for a sprawling city of Dallas, seeing how they didn’t have one for many years prior to that. Cowboys, feeling patriotic for their homeland, picked dark blue and white as their color palette. At the same time, the main emblem was always the star of Texas.
The first logo was just a Texan star in exactly the same composition as it is on the flag of this state. Alternatively, it could be inspired by the Dallas flag, and it’s likely both. However, to paint the logo they took the dark blue from the Texan colors. And there were no other details until 1964.
In 1964, the bosses decided to put a white star outline inside the star itself. It was moderately slim and sat just inside the borders of the star proper. Because of it, it seems like the shape now has two outlines – white and blue, with identical sizes. This addition was made to better associate with the team colors, no doubt.
Like a lot of other teams, Cowboys also have a wordmark painted in the same dark blue color as the star. It just says ‘Cowboys’ in the same college-style font as countless other NFL teams. This time, however, there is no white anywhere.