New England Patriots is one of the top teams in American football, and one of the best in the Eastern states. Originally from Boston (and still based there), the team was eventually named after the entirety of New England, seeing how they were pretty much the only worthwhile team in the region back then.
The team was created in Boston in the year 1959. Back then, they were known as Boston Patriots, and their symbolic and branding were rife with the depictions of American militiamen (Boston being the city that kick-started the Revolution). In 1971, they changed the name to New England Patriots.
The first short-lived logo depicted the iconic three-tip hat used by the American military during the War of Independence. It faced the viewer, and was mostly colored blue with some white illumination along the rim.
The iconic militiamen emblem was introduced in 1961. It featured a classic interpretation of a blue-clad infantryman of the American Independence War with white trousers, red boots and a red hat.
He’s positioned low, placing a ball on the ground, which would in real life be followed by him kicking it.
The 1965 logo was pretty much the same emblem, although with different coloring and slightly reimagined details. The previous iteration was rough in terms of colors, with different hues all over it and a generally low quality of execution.
The 1965 evolution was much more pleasant. It was cleaner and more pleasant, if more cartoonish, too.
The only real change in 1971 was the removal of the skin color from the hands and the face of a mascot in favor of blank white space.
In 1993, the Patriots introduced the logo that most fans know them by. It’s a simplistic grey face with acute featured, topped with a dark blue hat, which is in turn decorated by a single white star. From its back, it protrudes several banners tipped with red.
The emblem was kept into the 21st century, although they did change the palette to a slightly darker one – especially with the color blue.
The other emblem utilized by the patriots is a simple brand name they use at times. The logo is primary, of course, and you’ll mostly see it instead of anything else. This one is used occasionally, because it’s not too unique. Most teams have blocky serif lettering for some purpose – this one simply happens to be blue and curved upwards.