Kanye West Logo
Kanye West is an American composer and rap singer born in 1977 in Atlanta. With more than 160 million records sold, he is one of the most considerable music performers today. During his career, he won 22 Grammies, Billboard Artist Achievement Awards, BRIT Awards, and other ones. Along with recording rap clips, he manages a fashion brand of clothes and accessories for men and women.
Meaning and history
Kanye West was born in Atlanta, Georgia, in 1977. His father, Ray, was a member of the Black Panthers in the past. Later later started Good Water Store and Café in Lexington Park, Maryland, with startup funds from his son. Kanye’s mother, Donda C. West, was an English professor at Clark Atlanta University. Years later, she retired from the CAU and became her son’s manager.
After she divorced Ray, she brought three-year-old Kanye to Chicago, where he was raised in a middle-class environment. Since childhood, he showed skills in art. Aged 10, West moved with his mother to Nanjing, China, where she was a Fulbright Scholar at Nanjing University. Although little Kanye was the only foreigner in his school class, he settled into the new culture very well and quickly learned the language.
Kanye started writing when he was around five years old. In the 3rd grade, he sang rap, while in the 7th he created musical compositions, selling them to other artists. He also met a hip hop and rap performer No I.D, who became his friend for the future years.
After finishing high school, West got into Chicago’s American Academy of Art in 1997 and started taking painting classes. A bit late, he moved to Chicago State University with a plan to get an English degree, but he dropped the university to start his career as a musician. His mother was greatly displeased, but she accepted the decision.
During the 2000s, Kanye West’s songs became popular for their catching style and themes. Today, he has 10 studio albums in his collection. By 2006, he has become so successful that he launched his own luxury fashion brand, which is popular today. He also launched a record label and production studio GOOD Music in 2014. It would promote songs and albums of rap performers.
What is Kanye West?
Kanye West is an American songwriter, singer, and composer who specializes in the rap genre. With more than 160 million records sold, Kanye West is one of the most recognized rap performers in the world. He also runs his own fashion brand of clothing and footwear. On the web, he is known as Ye, Yeezy and Yeezus.
2000s – 2009
Before 2009, Ye used a simple yet stylish wordmark for his brand. It showed his name without any background or specific images. All letters except for ‘w’ and ‘y’ were lowercase, so one could easily recognize his nickname and his family name. All letterforms had a classic serif font with slim lines.
2009 – 2013
Later, his logotype was transformed into a pale red inscription in two lines. The new font showed uppercase sans-serif characters executed in bold lines.
2013 – 2020s
For most of the 2010s, Kanye West used an extremely stylish monogram combining the letters of his first name in just three symbols. Each symbol was designed in a way so one could recognize the letters of the name with no doubt. The surname was written in simple letters and placed below the capital ‘e’.
2020s – today
The logotype invented by Ye in the 2020s shows just a blue ball. There are some highlighted spots on it, reminding of clouds. The ball is getting darker from the edges to the center, which is in perfect tune with its polished surface.
The 3D ball looks catching and minimalistic due to its blue shade which gets brighter and darker depending on the spot on this glassy volumetric ball.
The official logotype of Ye doesn’t have any lettering at all. However, he has often used wordmarks in the past. They all featured different scripts: the original one had a slim serif font; the second name caption had a heavy sans-serif typeface; finally, in the 2013 wordmark, the word ‘Kanye’ was executed in a custom typeface with uppercase letters, joined together in the futuristic symbols, while the part ‘west’ was written in all sans-serif capitals.