Tic Tac Logo

Tic Tac is a brand of small, hard mints renowned for their distinctive packaging—a transparent, flip-open container. They were introduced in 1969 by Ferrero, an Italian confectioner, initially in response to the demand for a fresher breath solution that was portable and easy to consume. Over the years, Tic Tac has expanded its flavor portfolio, catering to diverse tastes worldwide. Its creation in Italy marked a significant innovation in the mint market, blending convenience with refreshment.

Meaning and history

Launched in 1969 by Ferrero in the United States, Tic Tac breathed new life into the mint market. Arriving in Germany in 1972 as “Refreshing,” it was rebranded a year later to the iconic Tic Tac name. Originating with Fresh Mint and Fresh Orange, the brand has since added Strawberry Mix and limited-edition flavors, embracing innovation. The 2007 introduction of the new logo marked a refreshed identity. Seasonal varieties have been enhanced with Vitamin C since 2006, illustrating a commitment to evolve while maintaining core values. Tic Tac, a simple candy, reflects a complex journey of continuous reinvention and adaptation.

What is Tic Tac?
Tic Tac embodies a tiny yet mighty refreshment experience, packaged within a distinctive, snap-close case that delivers a burst of flavor. Born from Ferrero’s Italian innovation, it transcends mere mints to become a symbol of on-the-go freshness.

1969

The logo  is a vivacious ensemble of typography and color: bold, white letters spelling “Tic Tac” are emblazoned on a verdant backdrop, encased within an orange border. The letters are playful, with the “i” dotted just above, and the “t” crossing at mid-height, giving a rhythmic balance. The “c” curves are mirror images, adding a touch of symmetry. This design conveys a sense of zest and liveliness, in line with the refreshing essence of the mints it represents.

1969 – 1970

Here, the Tic Tac logo nestles within a heart, symbolizing affection, a shift from the previous geometric frame. The color scheme is simplified: a monochrome teal backdrop replaces the vibrant green and orange, imparting a serene, uniform look. This design softens the brand’s appearance, potentially appealing to a customer’s sentimental side, suggesting not just freshness, but also a hint of warmth and care. It’s a subtle yet intimate evolution of brand imagery.

1970 – 1980

Returning to its roots, this iteration of the Tic Tac logo revisits the classic vibrant green square backdrop, ditching the heart motif. The typography remains white, bold, and playful, with the ‘i’ and ‘t’ distinctively styled, creating visual harmony. This design strips away the softer teal and heart, favoring a more direct and robust branding approach. The logo’s straightforwardness speaks to the product’s simplicity: a no-fuss, refreshing mint. It’s a nod to the brand’s enduring identity.

1980 – 1998

This logo variation unfurls a speech bubble around the Tic Tac name, a departure from the stark square. The vivid green hue remains, but now with an implication of conversation and dialogue. The white, bold letters stand out, inviting engagement. This design suggests Tic Tac is not just a mint—it’s a conversational icebreaker, a fresh breath that speaks. It’s an imaginative take, positioning the brand as a catalyst for interaction. The speech bubble adds a dynamic, communicative dimension to the mint’s identity.

1998 – 2006

The latest rendition adds a 3D effect to the Tic Tac logo, giving it a sleek, modern edge. The speech bubble shape remains, yet now it features a silver outline, implying sophistication. A registered trademark symbol is now visibly placed, highlighting brand maturity and legal ownership. The familiar green and white color scheme is retained, ensuring brand recognition, while the new shading adds depth, suggesting a multi-dimensional freshness that the mints provide. This logo evolution reflects a contemporary, polished brand image.

2006 – 2014

In this evolution, the logo gains motion through dynamic, sweeping curves within the speech bubble, suggesting freshness in action. The green deepens, implying richness, while the white lettering stands resilient. The registered trademark symbol reaffirms the brand’s established presence. This design conveys a sense of momentum and natural flow, perhaps echoing the refreshing sensation Tic Tac mints aim to deliver. It’s a modern twist, marrying the classic with a sense of contemporary verve.

2012 – Today

This logo iteration maintains the speech bubble contour but softens the internal lines for a more fluid appearance. The green shade is luminous, contrasting starkly with the pure white of the text. The registered trademark symbol persists, subtly indicating the brand’s enduring legacy. The overall effect is sleeker, with a polished sheen that suggests a modern, clean freshness, aligning with the mint’s purpose. It’s a refreshed image, less about motion and more about clarity and brightness.

2022 – Today

The newest logo iteration retains the vibrant green and speech bubble form but intensifies the 3D effect with deeper shadows. The lettering appears more pronounced, standing out with a glossy finish that suggests a fresh, invigorating experience. The edges of the bubble seem sharper, giving a contemporary twist to the design. This version embraces a bolder, more assertive presence, signifying the brand’s evolution while maintaining its iconic core. It’s a blend of tradition and bold modernity.