University of Southern California Logo

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The University of Southern California is the oldest private university in the United States. It trains professionals in the field of law, art, technology, international business, and other areas. Being located in Los Angeles, the capital of cinema, the university can rightfully be proud of its large-scale modern film studio. This university is also associated with 32 Nobel laureates, holders of national scientific medals and medals in the field of technology and innovation, members of national academies of sciences.

Meaning and History

University of Southern California Logo history

The University of Southern California is the oldest private research university in California. The university is home to almost 50,000 students from about 150 countries – a huge increase compared to the year it was founded at the end of the 19th century when only 59 people became the first students of the university. Along with an intensive curriculum, students are actively involved in sports life, training at USC, and the local football team is one of the most famous in the United States.

What is the University of Southern California?

The University of Southern California is considered one of the oldest private universities in the United States. Therefore, there are buildings built at the end of the 19th century. Located in southern Los Angeles, literally across the street from the California Science Center, the University of Southern California is a huge complex of buildings that houses all kinds of faculties.

???? – 2011

University of Southern California old

The logo that was used until 2011 had a very professional and sophisticated feel. It had crimson writing which contrasted well against a white background and expressed the passion and energy of the university. There were four lines, each separated by thin underlines of the same width. Above and below, the logo was framed by a combination of a thin and thicker line. The top line was an abbreviation of the name, which used significantly larger font size, while the next lines spelled out the full name of the university.  All the letters were uppercase.

2011 – Today

University of Southern California Logo

On the left, the emblem had a shield with a setting sun and three torches, with the middle torch being slightly larger. The sun was meant to symbolize life, while the other three elements stood for science, philosophy, and art. To the right, there were two lines, with the first line being “USC University of” and the second “Southern California”. The two lines combined were of the same height as the shield. USC was highlighted using crimson color, while the rest of the logo was black. The abbreviation was, as expected, written in all uppercase letters, while the full name had only the first letter of each word capitalized. A shield emblem in combination with a classy name had a timeless and at the same time traditional look.