Audi Quattro Logo

Quattro refers to a four-wheel drive system from Audi. Audi developed this technology to enhance vehicle traction. Engineers in Germany crafted Quattro. They designed it for improved stability and handling in various driving conditions.

Meaning and history

Audi introduced Quattro in 1980. This innovation marked a significant shift in automotive design, emphasizing performance in adverse conditions. Over the decades, Quattro technology evolved, integrating more sophisticated mechanisms to control torque distribution among wheels. By 1986, Quattro systems were enhancing a range of Audi models, affirming their utility across different vehicle types. Key updates in the 1990s and 2000s continued to refine and popularize this technology.

What is Quattro?
Quattro is Audi’s all-wheel-drive system. It distributes power to all four wheels, optimizing traction and stability. The system adjusts to road conditions, improving safety and performance. Audi uses Quattro across various models, enhancing their adaptability to diverse environments.

1980 – Today

The logo features a sleek, black silhouette of a gecko. Its body undulates gracefully, suggesting motion and agility. Below the gecko, the word “Quattro” appears in bold, minimalist typography. The design emphasizes simplicity and dynamism, reflecting the brand’s focus on advanced, adaptable technology. The gecko symbolizes the ability to adhere and perform in various conditions, much like Quattro’s all-wheel drive capabilities.