Champion is an American company focused generally on manufacturing of sportswear. Operated by Hanesbrands from Winston-Salem, North Carolina, Champion is one of the largest sports clothing brands in North America, and amongst the most promising internationally.
The initial name of the producer of the sport wears was ‘Knickerbocker Knitting Company’. It was being used from the foundation in 1919 to the 1930s, when the company started to distribute its products to the sports teams and was renamed to ‘Champion Knitting Mills Inc’
The initial logotype appeared in the 1940s. It had the inscription ‘Champion Processed Sportswear’, written in three different typefaces. The black square, placed left side from the lettering, was the background for the running sportsman. The whole logo used the black, white and red colors.
The current logo of the brand depicts its shortened name – ‘Champion’, made in the blue hand-written font. The letter ‘C’ has the elongated tails, as well as a bicolor space between them painted red and blue.
The brand has a long history of the letter ‘C’ as its firm feature. It appeared on the early products of the brand, though it was not its official emblem. A few decades later, in the late 1950s, the iconic version of the letter with the vertical bar and elongated tails appeared, and looked both stylish and simple on every background.