Loro Piana Logo

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The Loro Piana family launched their eponymous brand in Italy’s early 19th century, carving a niche in luxurious textiles. Hailing from Trivero, the brand honed its craft on wool and cashmere. Admirers laud Loro Piana for its meticulous construction and choice materials, such as the scarce vicuña. Its creations, serving those with a penchant for subtle opulence and enduring grace, seamlessly fuse heritage with modernity, embodying both comfort and fashion.

Meaning and history

Founded in early 1800s Italy, Loro Piana started as a wool trader. The family’s passion for quality textiles shaped its legacy. By the 20th century, it evolved into a luxury brand. It specialized in fine cashmere and wool, setting global standards. The 1990s saw expansion into high-end retail. Loro Piana’s commitment to rare fibers, like vicuña, became its hallmark. It merged traditional Italian craftsmanship with innovative techniques. The brand became a symbol of understated luxury. In 2013, LVMH acquired it, promising growth while preserving its heritage. Loro Piana is synonymous with elegance, quality, and sustainability in luxury fashion.

What is Loro Piana?
Loro Piana stands as a beacon of luxury, weaving together centuries-old Italian craftsmanship with the rarest of materials to create timeless fashion and accessories. It is a testament to elegance, where every thread tells a story of unparalleled quality and sustainable luxury.


Loro Piana Logo

The logo showcases a regal coat of arms, flanked by ornate foliage, suggesting a heritage of aristocratic elegance. Scripted in fluid calligraphy, “Loro Piana” exudes sophistication and a timeless allure, hinting at the brand’s luxurious identity and Italian finesse. Each element of the emblem speaks to a legacy intertwined with exceptional quality and the pursuit of sartorial perfection.