Dior is a French house of elegant and beautiful first-class clothes and shoes for men and women. The brand was founded in 1946 by the French designer Christian Dior, and now it is one of the main fashion companies in the world, having locations all around the world and taking an important place in LVMH, the world’s largest fashion group.
The initial brand logotype was the simple wordmark written in the delicate serif typeface. Due to its elegance, this wordmark is being used widely as a logo on the products of the brand and pages in social media.
In 2018, the brand designers decided to give some fresh style for the company’s brand identity and present the caps lock edition of the familiar wordmark.