DAF Logo

DAF, standing for Van Doorne’s Automobiel Fabriek, originated in the Netherlands. Brothers Hub and Wim van Doorne founded this company. They initially aimed to produce trucks and other commercial vehicles. The primary focus was on innovative transportation solutions.

Meaning and history

DAF began its journey in 1928 in Eindhoven, Netherlands. The company started by manufacturing trailers and later expanded into producing trucks. DAF introduced the revolutionary Variomatic, the first continuously variable automatic transmission, in the 1950s. Over the years, DAF has become known for its reliability and engineering excellence. In the 1990s, it became a part of PACCAR, enhancing its global presence and technology exchange.

What is DAF?
DAF is a Dutch truck manufacturer known for its high-quality and durable vehicles. The company specializes in creating efficient transportation solutions tailored for the heavy-duty vehicle market. DAF continues to innovate in the automotive industry, focusing on environmental sustainability and advanced engineering.

1928 – 1989

The DAF logo showcases boldness with its stark black and white contrast. It features a central steering wheel icon, symbolizing control and direction. Flanked by two horizontal wings, it conveys speed and agility. The company’s acronym, DAF, sits proudly atop, affirming its identity. The entire emblem radiates a sense of movement and precision, characteristic of DAF’s approach to vehicle manufacturing.

1989 – Today

The updated DAF logo presents a modern, minimalist design. Bold block letters in a deep blue hue spell out ‘DAF’, exuding strength and reliability. Underneath, a horizontal stripe, split between red and white, adds a dynamic touch, suggesting movement and progress. The logo’s clean lines and use of negative space reflect a contemporary approach, signaling DAF’s forward-thinking philosophy. This design stands in contrast to the previous more detailed and ornamental emblem, prioritizing simplicity and impact.