Dollar Tree Logo
Dollar Tree is a brand of fixed price stores operating throughout USA. These stores are well-known for offering groceries or other goods for cheap price. Most cost just 1 USD, although some products are more expensive than that. Currently, the brand operates only in North America.
Meaning and History
1986 – 1991
Dollar Tree didn’t really have a logo in the first few years of their existence. Back then, they used neon signs as decoration for their stores. These typically said ‘Only $1.00’ in a combination of bright red and green. This was the brand’s name at the time, and it’s still used occasionally.
1991 – 2006
In 1991, Dollar Tree released their first official emblem, paired with the name writing. The emblem featured a black ‘1’ topped with green lines of two shades. These make up an incomplete circle that resembles tree foliage (but also represents money). Below, the designers put the company name in black uneven letters, both lower- and uppercase.
2006 – Today
By 2006, they replaced the black writing with a green one. The font also changed – it was now a collection of rather plain sans-serif letters painted green. They were also all capital and tilted to the right.