Fairtrade Logo
Fairtrade is a global movement that champions equitable trade practices, striving to enhance the quality of life and work for farmers and workers in underdeveloped countries. The entity has established rigorous standards for fair and ethical commerce and endows certifications upon producers who conform to them. Fairtrade also enlightens consumers on the significance of ethical trade practices and prompts them to endorse fair trade products.
Meaning and history
The movement can be traced back to the 1940s when advocates began advocating for better recompense and working conditions for farmers in underdeveloped countries.
The inaugural Fairtrade certification system came to fruition in the Netherlands in 1988, and the movement has since metamorphosed into a worldwide network of entities committed to promoting fair and ethical commerce practices.
Today Fairtrade is a bustling community, collaborating with more than 1.6 million farmers and laborers across 75 nations to maintain their access to prominent markets, enhance their working conditions, and guarantee the future for themselves and their families.
The organization’s colossal impact is widely felt, with Fairtrade-endorsed products prominently stocked in supermarkets and stores worldwide, and ever-growing consumer recognition of the value of impartial and principled trade practices.
What is Fairtrade?
Fairtrade stands for ethical trade practices worldwide, enhancing the lives and work of underdeveloped countries’ farmers and workers. Its rigorous standards endow certifications to compliant producers. Fairtrade enlightens consumers on ethical trade practices and endorses fair trade products.
2012 – today
The roundel currently in use bears a striking resemblance to the legendary Yin and Yang symbol from ancient Chinese philosophy. The circular emblem features a blue segment that looks like one-half of the symbol, while the green and black portions of the circle are shaped differently and vaguely reminiscent of the iconic Pepsi logo. Sometimes, they also put the nameplate below.
Color
The Fairtrade Mark blends the hues of serene blue, earthy olive green, pure white, and bold black.
Font
The typeface on the Fairtrade logo is an elegantly simple sans-serif font that bears a striking resemblance to Rostis and Transit fonts.
