Febreze Logo
Pet odors and sweat odors are no match for the freshness powers of Febreze’s range of products, which also include scents for your home and on-the-go freshening. With unique fresh air technology, Febreze products not only cover up unpleasant odors but also remove them, leaving a pleasant and light fresh scent. To achieve this, they essentially trap odor molecules using a chemical substance known as cyclodextrins.
Meaning and History
Like many inventions, the history of Febreze is the result of a series of accidents. A chemist from a Procter & Gamble laboratory turned out to be a heavy smoker. One evening, returning home, he found his wife sniffing him with a surprised look. Suddenly, she asked: “Did you quit smoking?”. After his wife stated that he did not smell of smoking at all, he acquired a collection of unpleasant odors samples and developed a scent that would cover them. After the launch in 1996, though, sales were extremely low. The new ad sold Febreze not to pet owners, but to all housewives who love cleanliness and freshness. Since then, Febreze can be found in almost every home. The terms “fabric” and “breeze” formed the brand name “Febreze.” It literally means refreshing fabrics is a breeze.
What is Febreze?
Febreze is recognized as an exceptional brand that leaves textiles and the air smelling clean and fresh. After failing to market it to pet owners, P&G advertised the product as an ideal addition to daily cleaning, which proved to be very successful.
1996 – 2004
If it was not for a few curvy, smooth lines, the logo of the brand would look quite reserved and too serious. The wavy lines of the strokes added movement and lightness to the logo. They were meant to reflect a breeze of fresh air. A diagonal placement of the name further creates dynamics and symbolizes change for something better.
2004 – 2012
A light and airy logo of a sky blue color was introduced in 2004. The name is written using smooth, curvy strokes. It appears as if someone used an airbrush to write them. The baseline is completely uneven, which further enhances the relaxed and breezy feel of the logo. To finish the new brand image, the designer added a drawing of a window with a swoosh line going in to symbolize the freshness that comes into the house with Febreze.
2012 – 2017
A modern and stylish logo design was designed in 2012. The logo consists of a ring frame with a name inside. The latter is printed using the same typeface style, although it looks more elegant and polished. The designer used a pleasant sky blue and deep blue gradient to create a sophisticated and at the same time light brand image.
2017 – Today
The logo has not changed much since its introduction in 2012. In fact, the company had the ring frame removed. They also made the swoosh line above the name the same shade as the name to create a more cohesive image. The accent was brought back to the name and no longer enclosed the brand’s products into a limited circle.
Font and Color
The different shades of blue seen in the logo create a calming and caring atmosphere. They also remind of the fresh ocean breeze and are associated with open spaces. The color is often used by companies to project an image of reliability and stability.
Although the company used several fonts in its logo, all of them had smooth, wavy strokes that brought images of fresh air coming into the room. The original logo features a custom font that slightly resembles Bougainville Neo Black Italic font. For the next almost ten years, the company used a custom, handwritten sans-serif font with smooth, curved strokes. Since 2012, the logo has used a custom font that was inspired by fonts such as Zar2 Script by SzarDesign, Flavour Regular by Hubert Jocham Type, and P22 Sneaky Pro by IHOF.
