Kansas City Chiefs is a professional American football team from Kansas City in Missouri. They are part of the official NFL competitions, and are very popular in the central parts of the US. They have one of the most loyal fanbases among all teams, and people who frequent their matches in Missouri and neighbor states are called ‘Chiefs Kingdom’.
The team became Kansas City Chiefs in 1963, when the team moved here from Texas. Since 1959 and until then, they were known as Dallas Texans. The choice of ‘Chiefs’ wasn’t too unique. Missouri and surrounding states were home to numerous Indian tribes, and that was the sole inspiration.
Back when the team was known as ‘Texans’, they had a logo that depicted a stereotypical cowboy prancing about and holding a gun in his right hand and a football in his left. Behind him was a map of Texas, colored red (which was the team color even then).
Interestingly, the layout persisted even when the name was changed to ‘Chiefs’ in 1963. However, the cowboy was replaced with an Indian chief. He was only dressed in a red loincloth, red boots and a thick yellow bundle of feathers as headwear. Additionally, he also held a red axe instead of a revolver, although the football stayed – now also red.
Instead of the red Texas silhouette, however, they opted for a collection of states – namely, Missouri, Kansas, Arkansas, Nebraska, Iowa and Oklahoma. They are core regions of the team, and most fans live here.
By 1972, the design changed entirely. It was now a rough black outline of an arrowhead (usually associated with the Native Americans in the US) with white space inside. In the middle of this white space were two red, intertwined letters, K and C – for ‘Kansas City’. The ‘Chiefs’ part is sometimes added in yellow below the main emblem.
The lettering this team uses for branding on occasions is just a collection of red, plain letters. They are slightly tilted to the right, but otherwise don’t have anything particularly unique to them. Most teams use a blocky college font, but Chiefs didn’t really bother. These letters are soft and bold, and that’s it.