L’Occitane Logo
L’Occitane is a brand that emerged from the heart of Provence, France. Olivier Baussan founded it with a passion for traditional Provencal ingredients. Its inception took place in a small town, capturing the essence of the French countryside. The brand’s mission focuses on crafting skincare, body care, and fragrances. They emphasize natural ingredients, particularly shea butter, lavender, and immortelle. L’Occitane brings Provencal beauty secrets to a global audience, maintaining a commitment to sustainability and ethical sourcing.
Meaning and history
L’Occitane began its journey in 1976 when Olivier Baussan distilled rosemary oil to sell in local markets. By 1981, the first L’Occitane store opened, marking a new chapter in its expansion. The 1990s saw the brand’s international debut, further cementing its global presence. A pivotal moment came in 1994, introducing the now-iconic Shea Butter range, sourced ethically from Burkina Faso. This period highlighted L’Occitane’s dedication to both quality and community support. Over the years, L’Occitane has remained true to its roots while evolving with new innovations and sustainable practices.
What is L’Occitane?
L’Occitane stands as a beacon of high-quality, natural skincare and fragrances. Founded in Provence, it brings the region’s traditional beauty secrets to the world. The brand is renowned for its ethical sourcing and commitment to sustainability, offering a range of products that celebrate natural beauty ingredients.
1976 – Today
The logo features bold, serif capital letters that spell “L’OCCITANE EN PROVENCE”. Its elegance is effortless, and the typography breathes sophistication. Navy blue dominates the logo, suggesting reliability and quality. The name is split into two lines, with “L’OCCITANE” prominently on top and “EN PROVENCE” resting beneath, creating a grounded, balanced look. The font’s serifs add a classic touch, nodding to the brand’s heritage and timeless appeal. This logo’s simplicity makes it versatile and instantly recognizable, encapsulating the brand’s French origins and its embodiment of natural beauty.
