New Orleans Saints Logo
The New Orleans Saints, based in the vibrant city of New Orleans, Louisiana, are renowned for their passionate fan base and distinctive fleur-de-lis logo symbolizing the city’s French heritage. Founded in 1967, the team plays its home games at the iconic Mercedes-Benz Superdome. The Saints, clad in their signature black and gold, have a rich history highlighted by their victory in Super Bowl XLIV following the 2009 season. This triumph was not just a sporting achievement but also a symbol of hope and resilience for the city recovering from Hurricane Katrina.
Meaning and history
The New Orleans Saints have become an integral part of the city’s vibrant culture. Their name, “Saints,” is a nod to the city’s rich jazz heritage, taken from the famous song “When the Saints Go Marching In.” Initially, success eluded the team, but their fortunes turned with the arrival of coach Sean Payton and quarterback Drew Brees in 2006. This dynamic duo led the team to victory in Super Bowl XLIV, a monumental moment that transcended sports, symbolizing hope and resilience for New Orleans post-Hurricane Katrina. Today, the Saints play in the iconic Mercedes-Benz Superdome, a symbol of the city’s recovery, clad in their signature black and gold, supported by the passionate “Who Dat” fan base. Their fleur-de-lis logo, a tribute to the city’s French heritage, is synonymous with New Orleans itself, representing a beacon of hope, unity, and celebration in the face of adversity.
1967 – 1999
During this era in its athletic journey, the franchise opted for an elegant fleur-de-lis, a motif closely tied to the essence of New Orleans and the illustrious French Royal Family, notably the globally renowned House of Bourbon. The inaugural emblem of the New Orleans Saints was crafted in a stark black, framed by a dual outline – a broad inner border in pristine white contrasted by a slim outer perimeter in jet black. This initial design iteration encapsulated the club’s identity while also paying homage to the rich historical and cultural tapestry of New Orleans, seamlessly intertwining the old-world charm with the contemporary spirit of the team.
2000 – 2001
In the year 2000, the New Orleans Saints decided to revamp their emblem, opting for a more distinct and refined fleur-de-lis design. The updated emblem featured more precise and sharper lines, creating a striking contrast to its predecessor. The classic black color was beautifully complemented by the addition of a luxurious gold hue, adding a regal touch to the overall design. Moreover, the dark outlines were significantly enhanced, appearing bolder and more prominent than before. This transformation resulted in an emblem that not only resonated with the team’s spirit but also beautifully encapsulated the rich culture and vibrancy of the city it represents. This modern take on a traditional symbol is a testament to the team’s journey through time and its commitment to evolving while staying true to its roots.
2002 – 2011
In this iteration of the New Orleans Saints emblem, the designers opted for a subtly different shade of vintage gold, infusing the logo with a platinum sheen that lent it an air of venerable elegance. This tasteful nod to the passage of time elevated the logo’s aesthetic, bestowing upon it a dignified and timeless quality. Apart from this nuanced alteration in color, the emblem retained its familiar visual elements, preserving the integrity of its style and dimensions. The consistency in design ensures that the logo remains a recognizable and cherished symbol, faithfully representing the team and its rich history.
2012 – 2016
In 2012, the team’s emblem underwent another transformation, this time with a focus on refining the color palette. The golden hue of the heraldic fleur-de-lis was deliberately muted, resulting in a more antiquated appearance that harmoniously resonates with the regal aesthetics of the French royal house. This subtle adjustment not only amplifies the emblem’s historical significance but also solidifies its visual connection to the rich cultural heritage of New Orleans, further intertwining the team’s identity with the vibrant tapestry of the city it calls home.
2017 – Today
The contemporary representation of the Fleur-de-lis exhibits a subtle, light shade of antiquated gold, providing it with a refined and vintage aesthetic. The latest rendition of the New Orleans Saints emblem bears a striking resemblance to its predecessor, with the primary distinction being a slight enhancement in the vibrancy of the color palette. This meticulous adjustment adds an extra layer of depth and richness to the logo. The external contours of the lily are robust and pronounced, while the inner borders are meticulously refined, ensuring that the emblem remains a true symbol of the team’s strength, elegance, and historical roots.