Peppa Pig Logo
It is unlikely that you will find a small child who does not know what the cartoon “Peppa Pig” is about. The plot of each Peppa Pig episode centers on ordinary events in the family. Peppa and her family have picnics, go to school, go shopping, and visit her grandparents. Most of all, she loves to plunge into dirty puddles. At the end of most episodes, everyone crashes with laughter. Children love and want to be like the kind and optimistic heroes of the series. Watching a cartoon gives positive emotions to the audience. In this story, there is always an atmosphere of friendliness. There are no negative characters or violent emotions, and problems are all resolved. That’s why the cartoon “Peppa Pig” is so popular with kids and adults.
Meaning and history
In 1999 in London, three friends – Phil Davis, Neville Astley, and Mark Baker – were sitting in a pub drinking beer. They had the idea to create a cartoon where the main character would not be a boy hero, as was the case in British cartoons at that time. To deviate a little from the standard cliches, the guys came up with the idea of giving the main role in a new children’s show to a four-year-old, cute and slightly simple-minded pig girl. To open a studio in London, the creators had to borrow a large amount from relatives and friends. On May 31, 2004, the first episode was shown in the USA and Great Britain. The series quickly gained popularity. 120 countries around the world watched the continuation of the first season within a year. Davis served as producer, Astley handled the script and animation, and Baker took control of the episodes. The cartoon is watched in 180 countries, it is translated into 40 languages, and the brand value is about a billion dollars.
What is Peppa Pig?
Peppa is a little four-year-old pink girl Pig. It was invented in 1999 over a glass of beer by friends who worked with the BBC. In each episode, the characters find themselves in life situations familiar to all viewers, and learn something new – from the simplest laws of physics to the nuances of etiquette.
2002
The preliminary logo for the cartoon series was done in a pink elephant shade that gave it a sweet and playful feel. to make the logo even more kid-friendly, the designers used a handwritten style typeface that was easy to read. The letters were not placed in a perfectly straight line, which enhanced that full of fun and welcoming impression. There were no other details, but the base of the future logo was quite successful and memorable.
2004 – Today
The designers used the previous version to create the Peppa Pig logo that is recognized across the planet. The main character is placed in the center and is actually standing on two letters of the inscription. The latter acquired thicker strokes and had the letters create a “road” for the piggy to walk on. A blue puddle around the name created a base for the logo and hinted at the favorite pastime of Peppa Pig. An attentive eye will also notice a small curvy pigtail added to the letter “g” in the series name. It was a cute and meaningful small detail. The logo turned out very nice and its simplicity allowed to keep it unchanged for so many years.
Font and Color
The designers went a kid-friendly route and used a handwritten font to print the name. The letters have rounded shapes and no serifs. Their not-so-perfect shape and the fact that they are not aligned into a straight line make it seem that it was written by a kid. It was a smart way to make it clear who the intended audience is.
The logo features two main colors: a very pleasant light shade of pink and cerulean blue. Besides the fact that the pink goes perfectly with the Peppa Pig skin, it can also be considered a playful and girly color. The blue, on the other hand, stands for all the puddles that Peppa and her family jumped into as well as being relatable to the boys’ half of the audience. There is also a strawberry shade of pink that is closer to the reds. It is used for the dress and adds bright details to the logo.
