Reddit is a famous forum launched in 2005 by the company with the same name where people can share their opinions according to the topic of the discussion. Your opinion can be downvoted or upvoted – this is the way people can rate comments of each other.
Being the most popular form of all, Reddit gives you an opportunity to talk to the different people on the themes.
The logo was designed by Alexis Ohanian, the co-fouder of the company, during his study of marketing. He was bored and tried to find something to do. Soon after, he started to drawn sketches in his notebook. As soon as he got to home that night, the digital version of the image was ready.
The initial concept included a white alien with orange-colored eyes and antenna on the head. Also he had a black contour. This alien was called Snoo – an abbreviation of ‘What’s new?’. The emblem was placed on the left from the sans-serif lettering made in black symbols. The dot above the letter ‘i’ had a white color with a black surrounding.
The redesign of 2017 added a modernity to the Reddit’s brand visual identity. The new logo represents a solid orange circle with a white Snoo’s head in it. The eyes and mouth are colored orange as well.
The typeface was also freshened. The black letters got bolder, fuller and a bit wider. The dot upon the ‘i’ got much more expressive for its bold look and also was colored orange.
The antenna on the head of the mascot symbolizes that the alien is able of travelling in time or space. The red color of the eyes as what makes Snooa stand out of the variety of other alien emblems. No matter how the mascot’s design changes, but this feature remains every time.
The typeface with bold and wide letters does not have any cap letters – that’s the tendency of getting rid of capitals. It allows the logo to look clearer and pretty solid.