Sesame Street Logo

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Sesame Street shines as a beacon of educational content for children. Joan Ganz Cooney and Lloyd Morrisett birthed this concept, blending entertainment with learning. Its roots trace back to the United States, specifically designed to bridge educational gaps in early childhood. The show utilizes a colorful cast of characters to tackle various educational themes, aiming to prepare young viewers for school.

Meaning and history

Sesame Street Logo history

On November 10, 1969, Sesame Street made its debut, marking a revolutionary step in children’s television. It uniquely combined education with entertainment, setting a precedent for future programming. Throughout its history, the show has introduced characters addressing societal changes and challenges, such as Julia, a character with autism introduced to raise awareness and understanding among children. Sesame Street has received numerous awards, highlighting its impact and significance in educational media.

What is Sesame Street?
Sesame Street is a groundbreaking educational television show that combines live-action, puppetry, and animation. It aims to teach children numbers, letters, and important life lessons through engaging stories and characters. Its global reach and influence have made it a staple in children’s programming worldwide.

1969 – 1995

Sesame Street Logo 1969


The logo presents itself with a classic street sign design, a nod to its namesake. Dominating the foreground, “SESAME STREET” appears in bold, white sans-serif capital letters, suggesting a friendly invitation. A vibrant green, encapsulating the text, promotes a sense of growth and learning. The abbreviation “CTW,” short for Children’s Television Workshop, crowns the design in a smaller font, subtly acknowledging the creators. This emblem serves as a timeless symbol for generations of education and entertainment.

1995 – 2000

Sesame Street Logo 1995

In this iteration, the logo retains its signature street sign motif but introduces a subtle evolution. The color palette shifts slightly, with a softer, teal background replacing the bolder green, invoking a more modern and approachable vibe. “CTW” sits prominently atop, now with a pronounced turquoise hue, maintaining its oversight but with renewed vibrancy. “SESAME STREET” remains the centerpiece, its white letters a constant, yet they seem refreshed against the new backdrop. This logo continues to symbolize the show’s commitment to evolving with its audience while holding on to its educational roots.

1997 – 2000

Sesame Street Logo 1997

This logo’s evolution brings a return to the vivid green hue, perhaps signifying a reconnection to the show’s classic vibrancy. The “CTW” letters return to a subtle white, creating a harmonious balance with the green arch that tops the sign. The main “SESAME STREET” text, still prominent in white, now sits within a more pronounced yellow border, enhancing visibility and cheer. The registered trademark symbol, neatly tucked at the end, punctuates the logo, ensuring the brand’s protection. This design refresh subtly but effectively honors the show’s enduring legacy.

2000 – Today

Sesame Street Logo 2000

The latest logo showcases a playful touch with “123” adorning the arched section, hinting at the show’s educational focus on numbers. This addition sits in a delicate white font, gently contrasting with the arch’s yellow. The core “SESAME STREET” text remains unchanged, a steadfast emblem of the show’s identity. The surrounding green background now radiates a brighter, more inviting tone, drawing eyes and engaging young minds. This logo variation subtly underscores the show’s educational commitment while maintaining its iconic visual identity.

2015 – Today

Sesame Street Logo

In this logo, the yellow arch adopts a deeper shade, suggesting a sunnier disposition. The “123” within the arch retains its placement, a subtle reminder of the show’s educational slant on numbers. Below, the “SESAME STREET” lettering, while consistent in form, now pops against the more saturated green, making a bolder statement. The yellow border framing the logo is now a richer gold, giving a nod to the show’s long-standing excellence and heritage. This rendition of the logo maintains the joyful essence of the show, with slight color intensifications enhancing its playful spirit.