Snapchat is a popular app for sharing photos and chatting. The key difference of this app from any other is that most things that you post here vanish after some time, and there’s little anyone can do to save whatever you sent them without your consent. Essentially, it allows you to share the moment without too much stress.
Snapchat was launched in 2011, and it was originally called Picaboo. It was only a few months that the developers decided to call it what it is today. The meaning is simple – you can snap photos and you can chat, hence ‘Snapchat’. The ghost – app’s mascot – stayed from the previous branding attempt, however.
The initial logo featured cartoony ghost set against a yellow background. It was basically just a classic floating bed-sheet with two stubby ‘arms’. Unlike the next iterations, it also had two dot eyes and a smile – a curvy line with a pink tongue sticking out. Lastly, the whole image was slightly outlined in black.
The yellow background was represented by a rounded square the ghost was put in the middle of. This version was heavily illuminated and was positively glinting. It wasn’t a pleasant slight, because the color itself was a very bright shade of yellow.
In 2013, the owners decided to simplify things. The glinting and shading used with the yellow square were gotten rid of in favor of a simple uniformly yellow shape. They also made it slightly brighter than before.
For the ghost, they changed very little. The face was removed, as was a slight shadow behind the thing. The logo became much cleaner, as a result.
2019 saw even less change. Basically, the designers added more thickness to the ghost outline for more visibility. The image is now perfectly visible on any surface, except for the white background. In these instances, they also add a slight outline to the edges of the square.
The reason why the company decided to introduce a ghost as their mascot is simple – it represents how the app treats your personal data. Everything from videos to photos and even text messages will be deleted after some time. They’ll go somewhere where you can’t reach them, just like ghosts.