Trustpilot Logo
Trustpilot is a consumer review website. Peter Holten Mühlmann founded it. It started in Denmark. The site was designed to help consumers share their shopping experiences and to help businesses get feedback. It connects businesses with their clients for transparency.
Meaning and History
Trustpilot sprouted in Copenhagen, initiated by Peter Mühlmann. It provided a voice to consumers worldwide since 2007. The site garnered rapid momentum, amassing 100,000 reviews by its second year. Spreading its wings, Trustpilot flew into international markets, notably the UK and US, within three years. The platform became synonymous with sharing transparent customer experiences. Trustpilot has been vigilant against deceptive reviews, ensuring genuineness. By 2020, the site boasted a trove of over 100 million reviews. Trustpilot stands as a beacon for verified customer feedback and a guidepost for buyer decisions globally. Its tale is woven from user trust and service integrity in the digital marketplace.
What is Trustpilot?
Trustpilot is a platform where customers post reviews about their shopping experiences. It helps people make informed purchasing decisions. Companies use Trustpilot to improve their services by receiving genuine customer feedback.
2007 – 2018
The Trustpilot logo displays a modern, sans-serif typography. It features the word “TRUSTPILOT” in grayscale. On the left, an orange tick mark adds a pop of color. This tick symbolizes reliability and positive feedback. The design is sleek, contemporary, and hints at digital sophistication. It embodies the brand’s focus on trustworthy customer reviews. The logo’s simplicity ensures it is easily recognizable and scalable across various platforms.
2018 – Today
In this Trustpilot logo, a green star leads on the left, symbolizing a rating system. Next, the word “Trustpilot” follows in black, simple, sans-serif letters. The design suggests transparency and excellence, with the star implying high quality. The use of green signifies growth and a positive, eco-friendly approach. This logo design differs from the previous by introducing a star, commonly associated with reviews, and altering the color scheme to green and black, emphasizing the brand’s connection to trust and environmental consciousness. The star is the focal point, representing the customer feedback and ratings at the heart of Trustpilot’s service.
2022 – Today
This version of the Trustpilot logo features a vibrant green star positioned to the left, signifying excellence and quality. The company’s name “Trustpilot” is presented in a clean, black, sans-serif font, indicating simplicity and modernity. The green star represents the rating element central to Trustpilot’s service, while the straightforward font conveys clarity and accessibility. The design choice of green highlights the concept of growth and a fresh approach to customer service. Compared to earlier iterations, the logo has embraced a minimalist aesthetic while underscoring the star as a metaphor for customer feedback and trust.
