ABC (American Broadcasting Company) is an American TV network owned by Disney. ABC owns several dozen TV-channels and even radio programs all over the world, although there are some that bear the company’s name, such as ABC proper and ABC News. It was officially created in 1943, although the actual history is some years longer.
For a few years, the company used just their full name as a logotype. It was arranged in three lines. They used standard sans-serif letters, and all of them, except the first one in each word, were lowercase.
In 1952, they adopted an emblem that looked like a button made from a grey circle with a frame of black and silver. In the center of this figure, there was the acronym of the company made from white serif letters, similar to the previous style.
In 1953, they added a big, highly nuanced depiction of an eagle behind the main emblem – an obvious symbol of America. The button itself was also changed: the core section switched to black, the framing was reduced in width, and the letters were stretched horizontally.
The 1956 emblem is mostly a lowercase letter ‘a’ colored in black. In it, however, they left some white space to accommodate the acronym. These letters were painted black, used a lowercase format and were also strangely squished from the top. A barely noticeable ‘television network’ inscription also was placed beneath the emblem.
A secondary 1958 design used two equal rectangles. They were white with black edges and fused attached to one another to form a longer figure. One of them bore the acronym as seen on the previous emblem, but with normally proportioned letters. The other one contained the company’s full name in capital sans-serif characters.
Many of the later logotypes were based on this one. It’s the same acronym as the one in the previous evolution, except with bolder letters, white and put inside a black circle. That’s about it.
The sole difference of this emblem from the previous design is that letters are slightly less bold.
In 2007, they turned the logo 3D, added a lot of glint and lighting, while also marginally changing the letters.
In 2013, they scaled down most effects, reduced the 3D aspect, but still kept some rudimentary lighting.
The 2021 design returned to the pre-3D idea, although black was swapped for a sort of very dark shade of blue. The letters were also reduced in size and grouped tighter together.