The contribution of Call of Duty in the video game industry is great. This game has been entertaining millions of players for almost 20 years, who really enjoy this first-person shooter. Since the release of the first game in 2003, this franchise received over $15 billion in revenue. The owner and creator of the game series is Activision.
Call of Duty is largely the game about the warfare. Each game put players in various scenarios: from WW2 to Cold War to futuristic battles. The name is simply reflecting this fact. The first game has been released in 2003, and the new releases followed almost every year.
The initial logotype simply relayed the name of game/franchise. The words were styled as metal, which was supposed to inspire war without adding too much nuance. They illuminated this one heavily, and there were slight scratches all over the place.
With the announcement of Call of Duty 4 Activision introduced another logo for their game. It was lessened in compare to the previous version, and the color was changed to the metal green.
The logotype for the following game, labeled ‘World at War’, had the iron-gray color with a slight rusty tint on the edges.
The Modern Warfare 2 logotype consisted of white letters with a slight green outline. It was, after all, a continuation of the 2007 game.
In 2010 Activision introduced the fully black logotype of the Call of Duty series, which was being used by the Modern Warfare 3 and Black Ops games. They also made it look a little shabby and worn-out.
Call of Duty: Ghosts brought us probably the most curious logotype of the entire game series. It was made with the white inscription on the same white background. A grayish outline was added to the outside to let us see the logo properly.
They barely change the logo with every new game, although they obviously changed added the titles to each of them to make them stand out. The 2013 logo was slightly thinner – especially for the ‘for’ part in the middle. The rest was just polished and scraped a bit.
The only real change for the 2014 logo was the addition of a horizontal cut for some letters. Design-wise, it’s just a thin white line, although it’s obviously supposed to be some sort of ‘damage’ aesthetic.
The 2016 logo didn’t have a horizontal line across it, although they did add several vertical cuts on some letters – most notably, the ‘A’, and the ‘U’ – you can see that some parts as if fell off them.
The 2017’s logo shtick was that it was gritty and dirty. It looks like someone touched a newly-polished floor excessively. Otherwise, it was a completely normal bunch of letters.
There was nothing unordinary on this logo, except for two parts: a dot on the end and a little cut on the central bar in the letter ‘A’.
There are lots of secondary icons used by various games. They help players quickly identify them. For instance, some used US Army stars for better identification. Others, like Black Ops sub-series, use their own distinct icons. The second game had a Roman number ‘2’, and the third one opted for the Roman ‘3’, naturally.