Courtyard by Marriott Logo
Marriott International launched Courtyard by Marriott in the 1980s in Atlanta, Georgia, establishing a hotel brand that actively serves the business traveler community. With a commitment to affordability, the brand consistently offers a wealth of amenities, specifically designed to meet the dynamic needs of working guests, ensuring a stay that does not compromise on comfort or practicality.
Meaning and history
Courtyard by Marriott, launched in 1983, redefined the mid-tier hotel segment. Initially designed for business travelers, it emphasized work-friendly rooms and services. Bill Marriott, spotting a market niche, directed the concept’s birth in Atlanta. The brand burgeoned, turning into Marriott’s first successful franchise model. By the 2000s, Courtyard had become a global presence, adapting locally while maintaining core values. Innovations like Bistro lobbies modernized guest experiences. Courtyard’s story is one of visionary adaptation and steady global expansion, maintaining a focus on the traveler’s needs.
What is Courtyard?
Courtyard by Marriott is a hotel chain tailored to provide comfort and convenience for both business and leisure travelers. It stands out with its multifunctional spaces that encourage guests to stay productive yet relaxed. Established by the renowned Marriott International, the brand harmoniously blends functional design with attentive service, ensuring each stay is seamless and satisfying.
1982 – 2003
The logo presents a classic yet stately elegance, featuring a deep green oval with a contrasting tan trim. Centered within is the word “COURTYARD” in capitalized, bold white letters, accompanied by stylized trees forming a tranquil grove on the upper half, symbolizing rest and nature. Below, the iconic Marriott emblem, with its soft curves and symmetry, suggests luxury and reliability. This design marries the natural with the refined, encapsulating the essence of the Courtyard by Marriott brand.
2003 – 2010
This evolution of the Courtyard logo introduces a bold, maroon border, infusing a sense of warmth and richness. The green remains a backdrop for the white lettering, now crisper against the darker frame. Below, “Marriott” is prominently displayed in white, italicized font on the maroon, signifying the parent brand’s prestige. The emblem above remains a haven of golden trees, symbolizing serenity. The logo’s refreshed colors and clear segmentation reflect a modern sophistication while maintaining the brand’s core identity.
2010 – 2014
The logo now sports a refreshing, monochromatic green palette, shedding the previous version’s maroon. “COURTYARD” appears in a lighter, more modern font, conveying a sense of freshness and innovation. The “Marriott” text has shifted to a vibrant orange, providing a striking contrast that energizes the logo. The tree motif maintains its position, yet adopts the same green hue, symbolizing growth and vibrancy. This iteration of the logo suggests a contemporary and eco-conscious brand identity.
2014 – 2018
The iteration of the Courtyard logo presents a sleek, simplified look. The green tree motif has transformed into a series of vibrant green lines, suggesting forward motion and growth. “COURTYARD” is now in a sophisticated grey, a departure from the previous green, implying a more upscale and refined brand identity. The “Marriott” text remains in its distinctive typography but has adopted the same grey tone, uniting the two words in a cohesive, modern aesthetic. This redesign symbolizes a streamlined, contemporary vision for the brand.
2018 – Today
The logo has undergone a significant transformation, now featuring a golden-yellow color scheme that radiates warmth and optimism. “COURTYARD” is boldly presented in a uniform, sans-serif font, conveying a contemporary and approachable look. The addition of “BY MARRIOTT” in a smaller, understated font emphasizes the connection to the Marriott legacy, while the overall simplicity of the design suggests a clear, focused brand identity. The previous green elements are completely retired, indicating a fresh and confident direction for the brand.
