Geely Logo
Geely stands as a global automaker. Li Shufu founded it in China. He aimed at making cars accessible to everyone. It began as a refrigerator maker before shifting to motorcycles and eventually cars.
Meaning and history
Geely, established in 1986, ventured into the auto industry by 1997. It became the first private car manufacturer in China. In 2010, it made headlines by acquiring Volvo Cars. This move symbolized Geely’s global ambition. Geely has since expanded, forming partnerships and acquiring stakes in companies like Daimler AG. It’s known for innovation and expanding China’s influence in the global auto industry.
What is Geely?
Geely is a powerhouse in automotive manufacturing. Originating from China, it has made a mark globally. With strategic acquisitions and innovation, Geely continues to grow, embodying China’s automotive aspirations on the world stage.
1986 – 1998
The logo, a stylized representation in vibrant red, evokes a rising form or structure, ascending with purpose. White lines, reminiscent of progress markers or levels, ascend the shape, suggesting growth and advancement. Its resemblance to a mountain speaks to aspirations and achievements. Red, a color of strength and energy, dominates, reinforcing the brand’s dynamic spirit. The design’s simplicity ensures memorability, while its upward motion symbolizes a commitment to innovation and continuous improvement.
1998 – 2008
From its initial form, the logo has evolved into a more intricate emblem. The red mountain-like symbol is now encased in a metallic ring featuring the brand’s name, “GEELY”. It sits against a sky-blue gradient background, suggesting a horizon beyond. This design conveys a broader vision, pairing the brand’s roots with aspirations of global reach and innovation. The ring and name add a sense of completeness and the global scope of the brand’s ambitions. The gradient blue imparts depth, implying vastness and the expanse of the sky.
2008 – 2014
The logo maintains its circular shape but takes on a fresher, more contemporary look. The previous sky-blue gradient shifts to a deeper blue, symbolizing depth and stability. The emblem within, previously resembling a mountain, now adopts a cleaner, more abstract wing-like design. The metallic sheen and shadowing give a 3D effect, suggesting modernity and progress. The outer ring is refined, with the “GEELY” lettering appearing more pronounced and assertive. This evolution portrays a balance between heritage and the drive towards future achievements.
2014 – 2019
The logo departs significantly from earlier iterations. It now sports a shield shape, signaling protection and durability. The color scheme incorporates a golden hue, suggesting luxury and high value. A three-dimensional effect adds depth, while the blue in the center symbolizes trust and reliability. This design abandons the circular form, opting for a bolder, more assertive presence. The typeface for “GEELY” below the emblem is modern and clean, emphasizing the brand’s forward-looking ethos.
2019 – 2023
The logo evolves further, presenting a sleek, metallic finish with the emblem still prominently shield-shaped. The blue hue now fills more space, enhancing visibility and impact. This design simplifies the three-dimensional aspect for a more modern and streamlined look. Beneath the emblem, the “GEELY AUTO” text is bold and straightforward, paralleled by Chinese characters above, highlighting the brand’s pride in its origins. This design merges international appeal with a clear nod to Geely’s Chinese roots.
2023 – Today
The emblem transitions to a stark black-and-white, abandoning color entirely. This minimalist approach speaks to modern design trends. The emblem’s structure is simplified to basic geometric shapes, conveying a sense of straightforwardness and clarity. “GEELY” is written in strong, block letters below, suggesting solidity and reliability. This monochromatic design reflects a mature brand confident in its identity, stripping away any ornamentation to focus on the essence of the brand.
