Genesis Logo
Genesis is a luxury vehicle division of the South Korean automobile manufacturer Hyundai Motor Group. Launched in 2015, Genesis was created to offer premium cars that compete with established luxury brands globally. The brand originated in South Korea, aiming to blend sophisticated design, advanced technology, and superior craftsmanship. Genesis models are known for their elegance, performance, and safety features, appealing to consumers seeking luxury and innovation in their automobiles.
Meaning and history
Genesis began as Hyundai’s luxury model in 2004 before evolving into its own brand in 2015. Hyundai aimed to rival premium automakers. Initially, Genesis models shared much with Hyundai’s lineup, gaining autonomy over design and technology with time. The first standalone model, the G90, launched in 2016, marked Genesis’s commitment to luxury. Production mainly occurred in South Korea, with global aspirations. By focusing on quality, design, and customer service, Genesis carved a niche in the luxury market. Over the years, the brand expanded its lineup, introducing SUVs like the GV80, embracing electric vehicles, and winning several awards for quality and design. Genesis operates independently within Hyundai, maintaining its unique identity and innovation path, aiming for a global luxury presence.
What is Genesis?
Genesis represents the pinnacle of automotive luxury within the Hyundai Motor Group, launched as a distinct brand in 2015. It embodies a fusion of cutting-edge technology, refined aesthetics, and meticulous craftsmanship, aimed at redefining elegance and performance in the global luxury car market.
2008 – 2015
The emblem showcases an elegant, wing-shaped chrome design encapsulating a shield with a diagonal-patterned grille. Central to the shield is the word “GENESIS” in capital letters, asserting the brand’s identity with a bold presence. This logo is symbolic of the brand’s aspirations toward luxury and flight, suggesting a leap forward in sophistication and performance. The metallic sheen and symmetry exude modernity and precision, reflecting the brand’s commitment to innovation and high quality.
2015 – 2020
In this iteration of the Genesis logo, the wings extend with a pronounced metallic flair, framing a hexagonal shield with a stippled core. The “GENESIS” text remains prominent, now set against a dark, textured backdrop that accentuates the metallic outline. This design conveys a sleeker and more futuristic aesthetic, with the shield suggesting durability and the stylized wings implying a blend of grace and dynamism. The contrast between the metallic edges and the dark center emphasizes a fusion of tradition and innovation.
2020 – Today
This logo adopts a monochromatic palette, stripping away the metallic sheen for a stark black and white contrast. The emblem retains its winged form, yet the wings are streamlined, conveying a more modern, graphic interpretation. The shield is simplified, with the “GENESIS” text prominently nestled within, ensuring brand recognition. This minimalist approach speaks to contemporary sensibilities, emphasizing a clean and direct visual message. The duplication of the brand name below the emblem reinforces identity in a clear, bold font.
