Hurley Logo
In the heart of the American surf realm, Hurley stands out as a leading lifestyle emblem. The brainchild of Bob Hurley in the sun-kissed city of Costa Mesa, this brand first made waves as a creator of top-tier surfboards. It then skillfully rode the tide towards a broader expanse, encompassing an array of surfwear and beachside accessories. Hurley sprang from a passion to forge cutting-edge, high-performance gear for the ocean-loving community. Esteemed for its superior surf crafts, chic yet resilient swimwear, and laid-back attire, Hurley epitomizes an exclusive fusion of fashion, sturdiness, and practicality, all while saluting the surfer’s dynamic way of life.
Meaning and history
Hurley, an American brand, started in 1979. Initially, it was a surfboard company. The brand quickly gained recognition for its innovative board designs. In the 1980s, Hurley shifted focus, entering the surfwear market. It introduced high-quality swimwear and casual clothing. Known for blending style and functionality, Hurley catered to surfers and beach enthusiasts. In 2002, Nike acquired Hurley, expanding its global reach. Under Nike, Hurley emphasized performance gear, using advanced materials. In 2019, Bluestar Alliance LLC purchased Hurley, marking a new chapter.
Hurley continues to innovate in surf culture, maintaining its original spirit. Its legacy includes supporting professional surfers and environmental causes. Hurley’s journey reflects a commitment to quality, innovation, and surf lifestyle.
What is Hurley?
Hurley is a renowned American lifestyle brand deeply rooted in surf culture. It’s celebrated for its premium surfboards, innovative swimwear, and casual apparel that fuse style with performance, catering to both surf enthusiasts and lifestyle fashion seekers.
1979 – Today
The logo is bold and straightforward, with the name “Hurley” prominently featured in a hefty, sans-serif font. To the right, a stylized wave graphic curves elegantly, hinting at the brand’s surf heritage. The stark black on a white background offers a classic contrast, making the design both eye-catching and unmistakably linked to the essence of the ocean and surf culture. This emblem is not just a brand identifier but a symbol of a lifestyle embraced by surfers and beachgoers worldwide.
