Maxus Logo
Maxus is a versatile brand under SAIC Motor, born from a British heritage, initially known as LDV Group. Established in China, Maxus has evolved into a global name in automotive, specializing in electric and traditional commercial vehicles. Designed for efficiency and innovation, it caters to diverse transport needs, from cargo to passenger solutions. SAIC Motor’s vision with Maxus is to blend practicality with sustainability, making transportation easier and eco-friendly worldwide.
Meaning and history
The Maxus brand has its roots in the British LDV Group, which launched the Maxus range of vans at the end of 2004. This project initially began as a joint venture with South Korea’s Daewoo Motors, but Daewoo’s financial troubles led LDV to complete the project alone with technology from General Motors. Eventually, the LDV Group faced its own financial difficulties, and in 2009, SAIC Motor of China acquired the rights to the Maxus product line. This acquisition heralded a new chapter for the brand, which SAIC relaunched as Maxus in 2011, with a focus on commercial vehicles such as vans, trucks, and buses. Since then, Maxus has expanded its range, including electric vehicle options, catering to a global market that includes Europe, Australia, and Southeast Asia.
What is Maxus?
Maxus represents a fusion of British automotive heritage and Chinese innovation, under SAIC Motor. It specializes in crafting both electric and conventional vehicles, aiming to redefine mobility with a focus on sustainability and efficiency.
2011 – 2013
The logo presents a stylized letter ‘M’, resembling a mountain range with its sharp peaks, implying sturdiness and ascent. Below, ‘MAXUS’ stands bold and unfaltering, symbolizing the brand’s solid presence in the automotive sector. The metallic sheen suggests a futuristic, cutting-edge ethos, while the symmetry speaks to balance in design and purpose. It’s a visual embodiment of modernity, reliability, and upward momentum.
2013 – 2018
This iteration of the Maxus logo nestles the ‘M’ within a circle, adding a layer of global connectivity to its identity. The metallic gradient of the circle and ‘M’ conveys a sleek, modern aesthetic, highlighting precision and the technological edge. Beneath, the brand name ‘MAXUS’ is in bold blue, signifying reliability and depth. This design choice signals a focus on trust and excellence, bridging the gap between tradition and forward-thinking automotive solutions.
2018 – Today
In this logo, Maxus maintains the encircled ‘M’, but with a new twist: the central star is now prominent. The metallic sheen remains, suggesting continuity in innovation and modernity. ‘MAXUS’ appears below, its font sleek and straightforward, which may denote a no-nonsense, clear-cut approach to its brand identity. The circle’s smoother gradient adds depth, perhaps indicating a more refined vision for the brand’s journey in the global market.
