Mello Yello Logo
For more than 20 years, Mello Yello Citrus Flavored Soda has quenched people’s thirst with its smooth citrus soda taste. It is a beverage that not many people are unfamiliar with. Taking on life’s obstacles or enjoying the best times of life is made easier with Mello Yello’s perfect balance of lemon, lime, and orange flavors. The beverage is associated with moments of leisure, spontaneous adventures, and sunshine.
Meaning and History
The Coca-Cola Company first released Mello Yello in 1979. It is known as a reaction to PepsiCo‘s Mountain Dew. This demonstrates the fierce competition in the soft drink sector. The brand’s success showed that Coca-Cola knew the consumers’ shift in tastes and what they desired to get. Moreover, Donovan’s song “Mellow Yellow” inspired the name Mello Yello. The company took advantage of a recognizable song of the 1960s. Mello Yello came to dominate the professional drag racing scene in the early years of the twenty-first century.
What is Mello Yello?
Mello Yello is a citrus-flavored soft drink. The most popular drink flavors are the delicious citrus flavors of lemon, lime, and orange. Caffeine-containing Mello Yello is well-known for its energizing properties.
1978 – 1985
The logo of the brand looks fun and exciting. It was achieved not only thanks to a yellow square base but also a diagonal positioning of the name. The green and red colors complete a bold image. At the same time, the font features rounded strokes that add a friendly touch and help to create an emotional connection.
1985 – 1988
A rounded font has been replaced by a bold and edgy typeface with strokes that are cut straight. The baseline is uneven and the inscription is placed on a slight diagonal. Although this adds interest, it is the color palette that creates nostalgic feelings.
1988 – 1994
A yellow sunset with mountains sets a relaxing and romantic base for the logo. It instantly reminds of adventures, late nights with friends around a fire, pleasure, and excitement. At the same time, the red and green inscription with bold strokes and rounded serifs creates a daring and confident appearance.
1994 – 1999
This geometric and edgy logo is a perfect match for a drink that energizes and uplifts. It is powerful and fun, unique and thrilling. The name is printed using a custom font with letters that resemble geometric shapes and do not look alike. A black outline and shadow contribute to a dramatic look. The 1990s were filled with exciting and vibrant cultural moments, including the rise of grunge music and the explosion of hip-hop. The designers tried to capture these cultural shifts in the logo.
1999 – 2010
A contrasting black and yellow color palette creates a powerful and audacious impression. This emblem, though, has a completely opposite feel to the previous version. It has rounded shapes and a lighter color palette as yellow dominates. The designers used a yellow oval shape set on a diagonal as a base. The inscription was tilted in the other direction, creating a feeling of movement and liveliness. Its black color is accented with a thin red outline.
2010 – 2015
This logo is filled with action. The company brought back the mint and grass green colors. Slices of citrus fruits add a fun and mouthwatering element. The company continued to place inscriptions on a diagonal to create dynamics and reflect the energy and excitement of beverage consumption. Extra-long “l”s give the logo a unique and striking detail.
2015 – Today
This logo looks extremely bold and edgy. The design was part of the whole rebranding where the name initials were stylized as the word “MY” with a marketing campaign “This is MY world”. In the logo, the two parts of the name are stacked. With the first two letters italicized, this abbreviation becomes quite obvious. Although it has a monochrome yellow color palette, the logo did not lose its original energetic and exciting appearance.
Font and Color
The yellow looks energetic and refreshing. It stands for joyful gatherings and exciting adventures. The logos also often feature a powerful red that looks daring and bold. As an accent, they used a neutral and strong black. Finally, various green shades were part of most logos. It is closely associated with life and renewal. The green and yellow colors are also associated with the citrus fruits.
The fonts used throughout Yello Mello’s history vary dramatically. For most of the history, these were fonts with rounded strokes for a friendly and outgoing feel. However, there was a period during which the company used a bold, geometric, and striking font. It was meant to appeal to the preferences of the consumer at the time.
