Vinmonopolet is the Norwegian company responsible for selling 100% of the strong alcoholic beverages and liquors in Norway (apart from illegal drinks). It’s actually a government-sponsored enterprise, whose sole goal is to reduce the alcohol consumption in this country by making liquor unaffordable.
Meaning and History
The company was established by the government as the means of restricting alcohol consumption for the populace. It was a lighter, more sensible approach compared to the preceding prohibition. Vinmonopolet would be the only company to produce strong alcohol, and their name actually means ‘Wine Monopoly’.
What is Vinmonopolet?
Vinmonopolet is a Norwegian state-owned company responsible for the retail sale of alcoholic beverages, including wine, spirits, and beer with an alcohol content above 4.7%. It operates a monopoly system, providing a wide range of products through its stores and online platform, while regulating the sale and consumption of alcohol in Norway.
1922 – today
The logo wasn’t supposed to be attractive, because branding and income are secondary tasks for the company. The primary task was and is the management of alcohol consumption in Norway. The logo reflects that, and it’s divided into two parts.
The first part is the writing. It’s simply the company name written in plain black letters, all uppercase. There’s not much notable about them, apart from the fact that the tips on them are strangely pointy. The second part is the emblem. It’s a stylish letter ‘V’ drawn in an elegant manner. It’s seemingly connected to the spiraling pattern behind it.
Emblem and Symbol
Vinmonopolet doesn’t produce their own products: they sell the ones produced by breweries or monitor the ones produced inside the country, and then still sell them. So, you’ll only see the emblem inside the special stores owned by Vinmonopolet. That’s where most people buy drinks, anyway.