The original company was founded in 1954 by John Gokongway, Jr., and was called Universal Corn Products (UCP). Later, in 1961, it was transformed into the Consolidated Food Corporation and produced “Pinoy coffee”, which became the most popular beverage of that time, overtaking Café Puro and Nescafé. The company we know today, Universal Robina Corporation, was founded in 1966 and pioneered the savory snacks industry in the Philippines. The current Universal Robina logo was accepted in 2016 and includes the wordmark colored in red. Capital bright letters symbolize the courage, passion, and strength of the brand.