Facebook is a social networking platform with well-thought-out functionality that allows users to actively communicate and interact with each other at any time of the day and in any city or country in the world.  Users can leave comments, share photos and post links to news or other interesting content on the internet, chat and watch short videos. Facebook is not only a great platform for communication but also a platform for doing business. All the largest and most successful companies have long created their own pages on the social network and are also actively involved in filling and promoting them.  Now, it will not be associated with only one product (the social network Facebook). Today, the Meta includes apps and social networks such as Instagram, WhatsApp, Oculus, and Facebook. Rebranding means a company’s focus on the metaverse. A special page on the company’s website states that the foundational products in the Meta structure are communication technologies such as virtual reality, augmented reality, and smart glasses.

Meaning and History

At the end of October 2021, Facebook founder Mark Zuckerberg announced the name change of his corporation. The company now bears the name Meta. At the same time, the social networks Facebook, Instagram, and WhatsApp retain their former name. Facebook started in February 2004 as an internal social network at Harvard University. It was created by Mark Zuckerberg along with Edward Saverin, both college students. It wasn’t until 2006 that Facebook became available to anyone 13 years of age or older and quickly gained popularity, surpassing MySpace as the world’s most popular social network. Currently, the social network is among the TOP-5 most visited websites in the world. The number of registered users on Facebook has already exceeded one and a half billion.

What is Meta?
Meta is the new name of the well-known platform Facebook,  a company that also owns Instagram and WhatsApp. According to the official version, the new name better matches the current activities of the company.  It will be a metaverse, an online world where people can work, play games, and communicate, often through virtual reality headsets.

2021 – Today

A new corporate logo has been presented at the time of the name change. It is a Mobius strip, which is a mathematical concept that describes a figure that looks like an infinity sign. “I used to like classic research, and the word Meta comes from the Greek word for after,” said the IT entrepreneur. The founder said that this form is symbolic for him because one can always come up with and implement something new. The strip is varying shades of blue for a 3D appearance. It is accompanied by the name of the company on the right. The word “Meta” is written in black with the first letter being capitalized.

Font and Color

The famous platform used its company typeface that was introduced in 2019 for its wordmark. The font resembles the “Lto. Poligon Medium” typeface, which was created by Doni Sukma and published by Letter Omega Typefoundry. This is a traditional full-shaped sans-serif typeface. The company uses a black and blue color palette. These are classic, formal colors that stand for power, stability, loyalty, intelligence, security, and communication. These are great choices for a company that places innovation and communication at the core of its business.