Polestar Logo
Polestar is a Swedish automotive brand focused on electric performance cars, established as a standalone company by Volvo Cars and Geely Holding. Originating in Gothenburg, Sweden, it was created to innovate in the electric vehicle (EV) market, combining Swedish design with advanced electric powertrain technology. Polestar aims to blend performance with environmental sustainability, crafting vehicles that offer exhilarating driving experiences without compromising on eco-friendliness.
Meaning and history
Polestar, born in Sweden, emerged from Volvo and Geely in 2017. Initially, it focused on high-performance Volvo cars. Transitioning to electric, it unveiled the Polestar 1, a hybrid, marking a new era. The brand then introduced Polestar 2, its first fully electric vehicle, aiming at sustainability and innovation. Polestar combines Scandinavian design with cutting-edge technology, striving for a greener future. It’s now expanding globally, challenging traditional and electric car markets. Polestar’s vision: eco-friendly performance. Each model showcases this commitment, pushing towards an all-electric lineup. Innovation and sustainability drive Polestar, reshaping automotive standards.
What is Polestar?
Polestar stands as a beacon in the electric vehicle landscape, originating from Sweden with a commitment to blending high-performance with environmental stewardship. This innovative automaker carves a niche by integrating Scandinavian design elegance with pioneering electric technology, aiming to redefine the driving experience for the eco-conscious enthusiast.
1996 – 2017
This logo showcases a crisp, minimalist design, dominated by a vibrant sky-blue backdrop. Central to the image is the word “polestar” in lowercase, exuding modernity and simplicity. Above the typography, a stylized polar star gleams, a nod to the brand’s name and its guiding principle of innovation. The clean lines and bold color choice encapsulate the brand’s forward-thinking ethos and its dedication to sleek, futuristic aesthetics in the electric vehicle domain.
2017 – 2020
This emblem stands as a stark contrast to its predecessor, distilling the essence of the brand into a solitary, abstract symbol. The design is strikingly bold, with angular black lines forming a four-pointed star, suggesting precision and direction. It’s a leap from the previous logo’s literal design, embracing a more conceptual approach that reflects a focus on pure, unfettered electric performance. This minimalist star is not just a logo; it’s an avant-garde statement of the brand’s progressive identity.
2020 – Today
The logo transitions from stark black to a subtle gradient of silver and gray, softening its visual impact. This nuanced approach reflects sophistication, the angular star now rendered with a sense of depth and dimension. The monochrome palette speaks to a blend of tradition and futurism, mirroring the brand’s ethos of timeless innovation in electric mobility. The shift from a bold statement to an understated elegance marks an evolution in brand identity, focusing on the essence of luxury and advanced technology.
