Sprite is one of the most famous and successful Coca-Cola fizzy drinks brands, which is distributed all over the world. Though lime and lemon are principal ones, the soda goes with various flavors including orange, cherry, vanilla, grape, cranberry and others.
The beverage was first introduced by Coca-Cola in Western Germany, 1959, and it was called Fanta Klare Zitrone, or ‘Clear Lemon Fanta’. When it was presented to the US in the year 1961, the name was changed to Sprite. The brand also had a mascot – the Sprite-Boy – although he didn’t really catch on.
The initial logotype depicts the serif inscription ‘Sprite’ as its main part. It is colored dark green, and has the ‘playing’ positioning of the letters. Above the character ‘I’ we can see something like yellow flash, for some reason.
The same inscription was modified in 1964. It gained the bright orange and green shades.
The following logotype depicts the name in swamp dark green color. The font was turned to the bold sans-serif style, with the bright orange dot upon the letter ‘I’.
The next corporate logo had another inscription font and the brighter shades. First time in history, Sprite added the lime and lemon images in their logo.
One more logo represents the same inscription, but in white color. It has the blue shadows from the letters, which make them volumetric. This entire inscription is put on the blue-green gradient background.
Another logo is made with the familiar inscription, but is gained a few minor details.
In the year 2004, this inscription was put in profile, and it was bolded.
One of the brand mark which brand designers are using today has the familiar inscription, placed in the crystalline blue-green background, that reminds that flash of the first logotypes. There is also the image of the lime and lemon that is half in, half out of the background.
Another current corporate logo represents mostly the same thing as the previous one, but in toxic-green shades. The background became the frame, only contours remained.
The redesign of 2018 has simplified the Sprite badge, making it cleaner and reducing its color palette to just two colors, green and white. The citrus element, which was replacing the dot above the “I” on the previous logo, was removed, and now it was only the green “Sprite” lettering enclosed into a sharp playful frame of the same color. The typeface and the diagonal location of the logo remained unchanged.
The newest brand trademark depicts the white inscription written over the dark green background. Also, they removed lime and lemon, and reset the dot upon ‘I’.
The laconic yet modern and strong version of the Sprite logo was introduced in 2022. The new concept is built around the horizontally written inscription in a fancy sans-serif typeface, which is almost the same as the logo created in 2019. The lettering is set in solid green and has no graphical additions or framing.
These three current watermarks the brand is using now are simple enough to play with their color. Different Sprite drinks have different colors. For instance, Sprite Cherry has the violet frame with the name inside, while the Tropical Mix drink has the orange frame, and so on.