Welch’s Logo

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About Welch’s Logo

Welch Foods Inc., commonly known as Welch’s, is an American company, founded in Vineland, New Jersey, in 1869. Owners of the company were a doctor and dentist Thomas Bramwell Welch and his son Charles Welch. Welch’s is particularly known for its grape juices, jams, and jellies made from dark Concord grapes and its white Niagara grape juice.

Welch’s Logo is quite simple but highlights the essence of the company. Logotype represents a wordmark “Welch’s” written in capital italic letters, and located on the white ribbon. Both letters and fringe ribbons have a dark-blue color, that demonstrates the reliability, honesty, and confidence of the brand.