True Religion Logo

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True Religion is a prestigious apparel marque based in America, revered for its high-end denim, the brainchild of Jeffrey Lubell since 2002. The brand has garnered widespread adoration for its daring aesthetics, characterized by horseshoe-shaped embroidery decorating the pockets of its jeans.

Alongside its signature jeans, True Religion offers an extensive collection of apparel and accessories for all ages and both sexes. The brand has a global presence, with a chain of outlets across the United States and worldwide, including a digital shop for convenient shopping.

Meaning and history

True Religion Logo history

The appellation of the brand, True Religion, is encouraged by the concept that clothes are more than mere fabric, but a way to express one’s beliefs and individuality. True Religion endeavors to design apparel that represents the core values of both the wearer and the brand, hence the name “True Religion”.

The premium denim jeans, ornamented with striking designs and trademark horseshoe-shaped stitching on the rear pockets, contributed to the rapid success of True Religion. The brand extended its spectrum of garments and accessories for all genders and ages, comprising various types of clothing. Its brick-and-mortar and online stores have a global presence.

True Religion remains a distinguished and prevalent fashion label, recognized for its exceptional denim and unparalleled designs. The brand has joined forces with several luminaries and influencers, solidifying its position as a fashion icon. True Religion persists in its fundamental principle of utilizing fashion to convey individuality and self-expression.

What is True Religion?
True Religion is a distinguished American apparel marque renowned for its high-end denim. Set up in 2002 by Jeffrey Lubell, the brand is revered for its avant-garde aesthetics, featuring horseshoe-shaped stitching on the back pockets of its jeans. True Religion offers a wide range of clothing and accessories for both males and females, including jackets, shorts, shirts, and hats. It has a global presence, with retail outlets worldwide and a digital store for easy shopping.

2002 – 2021

True Religion Logo 2002

The inaugural True Religion logo boasted an arched business name caption inscribed in a vintage script with prominent serifs. Beneath, the phrase “brand jeans,” also arched, was featured. The upper line was painted red, while the lower was dyed blue.

The text caption could be utilized alone or paired with an illustration of a confident, guitar-wielding man with a radiant grin. The individual depicted was intended to resemble Buddha, while his jovial countenance was attributed to the excellence of True Religion’s products.

2021 – today

True Religion Logo

The fashion label eventually ditched the Buddha iconography in favor of a sleeker horseshoe logo, while still maintaining its symbolic significance. In a statement on its Facebook page, the brand revealed that its renowned horseshoe emblem was inspired by the Buddha’s enigmatic grin.

With the horseshoe emblem as their centerpiece, True Religion continues to embody the essence of the Buddha’s smile, a testament to the company’s unwavering commitment to their core philosophy.


True Religion Symbol

In its present-day emblem, the brand went for a lighter font with more modest serifs than its previous one. While it bears a resemblance to Pilaster Davy’s Castle Press #1 Regular font, it has distinct differences. The sharp-edged serifs lend an exceptional and refined flair. Overall, the revamped logo is more legible and aligns better with contemporary design trends.

Additionally, the company’s name is occasionally imprinted on apparel and merchandise utilizing an entirely distinct typeface (a sans serif one). In such instances, it’s commonly coupled with the horseshoe emblem, which bolsters the brand’s identity.


True Religion Emblem

The erstwhile True Religion logo donned a color scheme of scarlet and navy blue. However, the contemporary iteration favors a traditional blend of a white canvas with a jet black insignia. The insignia comes in black by default, but it can also be customized in a variety of colors, including white, based on the designer’s discretion and the background color.