Illumination Logo
Illumination is an innovative animation powerhouse established by Chris Meledandri, situated in Santa Monica, California. Designed to be Universal Picture’s beacon of animated entertainment, it has enchanted audiences globally with hits like the “Despicable Me” series, creating iconic characters such as the Minions. This studio intertwines humor with heartwarming stories, setting new benchmarks in the animation industry.
Meaning and history
Chris Meledandri ignited the spark of Illumination in 2007, setting the foundation for a creative hub that now stands tall in Santa Monica, California. As a vibrant division of Universal Pictures, Illumination first emerged as Illumination Entertainment, capturing imaginations with hits like “Despicable Me” and “The Secret Life of Pets”. The studio not only brings to life Dr. Seuss’ tales and adventures from the Mushroom Kingdom with “The Super Mario Bros. Movie” but has also made a cultural imprint with its beloved Minions, securing a legacy of box office triumphs.
What is Illumination?
Illumination is a trailblazing animation studio that sprang to life under the guidance of Chris Meledandri in 2007. Nestled in Santa Monica, California, it crafts animated films that have captured hearts worldwide, with the Minions and Despicable Me series standing as its crown jewels.
2007 – 2017
The logo presents a stark, bold typeface that spells out ‘ILLUMINATION ENTERTAINMENT’. The all-caps, sans-serif font conveys modernity and straightforwardness, reflecting a contemporary and dynamic brand identity. The uniformity of the lettering suggests reliability and a solid foundation, which could be emblematic of the studio’s reputation for consistent delivery of animated hits. The simplicity of the design allows for instant recognition and versatile use across various media.
2017 – Today
The updated logo transitions to a more streamlined design, shedding the “ENTERTAINMENT” part to shine the spotlight solely on “ILLUMINATION”. This change simplifies the logo, enhancing its boldness and impact. The sans-serif font remains, maintaining the studio’s modern and accessible identity, while focusing on the essence of the brand’s name.
