Jacquemus Logo

Jacquemus is a French fashion brand, established by Simon Porte Jacquemus in Paris. Known for its minimalist, modern designs with a playful twist, Jacquemus initially captured attention with its oversized hats and tiny bags. The brand emphasizes simplicity and natural beauty, often drawing inspiration from the French countryside. It caters to both men and women, blending traditional tailoring with avant-garde aesthetics, and has become a favorite for its distinctive, youthful approach to fashion.

Meaning and history

Jacquemus, launched by Simon Porte Jacquemus in 2009, remains independently owned, a rarity in high fashion. Starting in Paris, Simon, then 19, created the brand as a tribute to his mother’s elegance. Early designs featured deconstructed pieces, gaining a cult following. By 2012, Jacquemus debuted at Paris Fashion Week, showcasing a fresh, Provence-inspired aesthetic. The brand’s minimalistic yet playful approach, seen in iconic items like the ‘Le Chiquito’ bag, has consistently challenged conventional luxury. Despite its growth, Jacquemus has maintained production within Europe, emphasizing craftsmanship and sustainability. Collaborations, like with Nike in 2021, expanded its reach. Simon’s vision keeps Jacquemus uniquely personal and innovative in the changing fashion landscape.

What is Jacquemus?
Jacquemus stands as a beacon of contemporary French fashion, birthed from the creative mind of Simon Porte Jacquemus in 2009. It’s celebrated for intertwining the whimsy of Provencal life with avant-garde minimalism, crafting pieces that are both a nod to heritage and a leap into the future of style.

Today

The logo exudes a stark, modernist flair, with the brand name “JACQUEMUS” presented in a bold, sans-serif typeface. Each character boasts a uniform, heavy stroke, conveying a sense of robust confidence. Its monochromatic color scheme speaks to simplicity, allowing the design’s strong lines and assertive presence to stand at the forefront, much like the brand’s fashion ethos.