Prada is one of the most prominent Italian fashion brands. They are considered a luxury fashion house, even compared to the other brands, such as Louis Vuitton. This ensured that Prada products were for many decades considered the most luxurious you can buy in terms of clothing.
Prada fashion house was opened in Milan in 1913. Like with many other Italian companies, the name was directly derived from the surname of the founder – Fratelli Prada. The family still leads the brand even into the 21st century, primarily as lead designers.
The logo was adopted as it is now in 1919. It featured the company name, Prada, written in wide blocky serif, completely in uppercase black letters. Below it was a smaller writing that said ‘Milano’, also in uppercase letters, but not serif anymore. Often, they would also put the ‘dal 1913’ even below that, which means ‘from 1913’.
The logo was then encircled by a rope oval with four knots – a pair in the bottom and the top each. The image was then crowned with the usual Milanese coat of arms – a cross depicted on a shield, crowned and surrounded by the wreath leaves.
Nowadays, the company mostly uses the central piece of the logo – the ‘Prada’ part to represent the brand. However, the full logo is still theoretically in use, even though by now it’s became pretty cumbersome to look at. Most products and boutiques owned by Prada also feature just the main piece.