Anheuser-Busch is one of the biggest beer producers in America. For the longest time, they were an innovative brand that used the latest technologies to ensure the high quality of their beverages. This success led to them being purchased by the Belgians from InBev, alongside with all their brands, which included Budweiser.
Meaning and History
The company was established in 1852, although they didn’t get their name until 1869 after several purchases: first by Eberhard Anheuser, and then by Adolphus Busch – two German-American entrepreneurs. After that, the company went on to become the leader in the market and be merged with InBev in 2008.
1872 – 1899
The first logo was a big fancy letter ‘A’ (after Anheuser). They colored it red and added some serif to it. It was crowned by several golden stars and pierced through by the illustration of a bald eagle. That was the reference to America, obviously, seeing how Ahneuser and Busch were pretty patriotic of this country.
1886 – 1899
The other variation depicted pretty much the same emblem, except they supplanted several golden stars above with one big red one. Moreover, they added a brown ribbon that said ‘Anheuser-Busch’ in the feet of the big letter.
1880 – 1899
This variation featured a slightly paler hue of red on the letter, as well as just one golden star this time. The other small changes include the differently colored plumage on the bird, as well as now-outstretched wings.
1899 – 1933
This emblem was largely the same as the previous one, except they changed the palette slightly. Mostly, they just added a brown tint to everything and left it as it was.
1933 – 1939
The changes that followed in 1933 included a darker color choice (especially for the letter and the star), a different wings positioning for the bird (they were now bent down and not totally outstretched and a folded American flag in the bird’s talons.
1939 – 1950
This time, they changed the color palette to a brighter one, again. The other changes include turning the flag at the bird’s feet into something a shield of sorts, and that’s it.
1950 – today
In 1950, they decided to add a lot of golden tilt to the logo. Primarily, the entire thing now had a golden outline, the star was golden once more, and plumage now glinted yellowish. That was the logo under which Anheuser was absorbed into InBev.
Emblem and Symbol
The logo used by the Anheuser operations now is that of the AB InBev company – the merger of these guys and the InBev, a large beer-making company from Western Europe. There, the iconic bird of the brand is given the free rein above th e main logo – there, it actually flies.