Lipton is one of the biggest tea brands in the world. It’s owned by the British company Unilever, although most of the production is done by Pepsi. One of the most cherished products by Lipton is their ready-made ice tea sold in the bottles. Naturally, they also sell dry tea in teabags and without.
The company was created in 1890 by Thomas Lipton, who promptly named the business after himself. Initially, it was a series of tea shops that grew to immense sizes, later evolving into a chain of supermarkets. Eventually, they abandoned that idea and focused on the production of tea.
Initially, the word ‘Lipton’ was put in yellow onto a red rectangle and used this way for many branding purposes.
For instance, they used it for package labels: this part was in the very top, followed by the vast yellow space. This one was occupied by the likeness of Sir Lipton himself, drawn in red. The bottom explained what kind of tea is in the package, and it always ended in a big yellow ‘Tea’ right near the edge.
The renewed 1972 logotype the white word ‘Lipton’ executed in an ordinary typographic font. It was placed onto a red shape that combined a rectangle and a circle in the middle. It was basically a bloated nameplate. It was also given a big white rim along the borders, which was further outlined in red.
In 2002, they added some 3D elements. In particular, the background redness was spiced up with some yellow illumination right behind the letters. The letters themselves slightly changed appearance and grew in size. The white rim and the outline disappeared.
For the 2014 logo they mostly reused the previous design, except they made the red part darker, toned down the glowing effect and instead introduced a big yellow ‘sun’ behind.
There’s a Lipton-owned research facility dedicated solely to tea. It has a very similar emblem to the brand itself, except it’s white and uses red and yellow for outlining. Inside, they’ve written the full name of the facility, ‘Lipton Institute of Tea’ in big grey letters.