Asahi Logo

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Asahi Group Holdings is a prominent Japanese beverage company known for its extensive portfolio of alcoholic and non-alcoholic beverages. Its core business areas include brewing, soft drinks, and food. Asahi Group owns popular brands like Asahi Super Dry beer and operates in various international markets. The company’s ownership has remained relatively stable.

Meaning and history

Asahi, the Japanese beverage company, has a rich history marked by significant changes in ownership and expansion. It was founded in 1889 as the Osaka Beer Company, which later merged with the Sapporo Beer Company in 1906 to form the Dai-Nippon Beer Company.

During World War II, the Japanese government took control of the beer industry, but after the war, the company regained its independence and continued to grow. In 1949, it adopted the name Asahi Beer Co., Ltd.

In the following decades, Asahi expanded its product range to include various alcoholic and non-alcoholic beverages, becoming one of Japan’s leading beverage companies. In 1987, it launched its flagship product, Asahi Super Dry beer, which revolutionized the Japanese beer market with its crisp and dry taste.

Asahi’s global expansion began in the 1980s with acquisitions of international brands. In 1990, it acquired the Australian brewing company Elders IXL, which later became Asahi Breweries (Australia). The company continued to acquire beverage businesses worldwide.

One of the most significant developments in Asahi’s history occurred in 2009 when it purchased a substantial portion of the beer assets divested by Anheuser-Busch InBev, including European brands like Peroni and Grolsch. This marked Asahi’s entry into the European market.

In 2016, Asahi acquired SABMiller’s former operations in five Eastern European countries. The company continued to strengthen its international presence by acquiring brands and companies in various regions.

Asahi was a global beverage conglomerate with a diverse portfolio of alcoholic and non-alcoholic beverages. Its ownership remained stable, with the company’s commitment to innovation and expansion being key to its continued success.

1985 – Today

Asahi Logo

The labels adorning Asahi bottles boast a distinctive design, primarily due to the brand name featured in the logo. Derived from Japanese, the name “Asahi” translates to “morning sun,” encapsulating the essence of refreshing and crystalline beverages.

The brand’s unique wordmark was meticulously crafted by renowned graphic designer Bret Syfert, recognized under the pseudonym Hyde’s Lovelies. As a freelance professional and a graduate of the University of the Arts London, Syfert not only conceived an unconventional design but also crafted a bespoke Asahi typeface. This font was entirely developed from scratch, with the designer eschewing reliance on pre-existing font styles.