Bakers Delight is a chain of bakeries originating from Australia. They also have the biggest presence in this country, although there are franchises in New Zealand, Canada and other countries. Their bakeries usually produce bread or pastry in a traditional way, as opposed to the industrial approach.
The brand was introduced Melbourne in 1980. Over time, they’ve become one of the most prominent bakeries in the country, and that prompted them to expand abroad. In Canada and the United States, they are known as ‘COBS’, although it’s still referred to as ‘Bakers Delight’.
The emblem is rather simple. It’s just the company name written over a single ear of wheat, all colored completely purple. The notable thing about this design is that everything is very fluid and soft – the letters seem written by hand and with great care, while the ear behind is just an artistic depiction. As a result, everything looks pleasant.
They often rearrange the logo for various purposes. Sometimes, it’s white against a purple background, sometimes the words are stacked one over the other, and on many of these variations, and the wheat is not even present. Although the design for each element is set in stone, they are very inconsistent about the positioning.