Bettys and Taylors is a brand of team rooms mostly scattered across Great Britain. Each team room is both a café and a shop where people can experience a classic English tea-drinking process. Although there are only a handful of them throughout the country, these establishments are celebrated and cherished.
The brand was originally two distinct companies: ‘Bettys’ and ‘Taylors of Harrogate’. Their history dates back to as early as 19th century, but it wasn’t until 1962 that they merged into the company we know today. The new name was easy to construct – they simply combined the two into one.
The logo they introduced was also rather simple. The official name – the ‘Bettys & Taylors Group’ – was put in the middle of the logo in thin serif letters. Below it was another writing that said ‘a great Yorkshire family business’ in plain capital letters. While the former inscription was black, the latter was instead colored pale orange.
Before the merger, the two companies had their distinct logotypes, and they can be seen occasionally even now. Some cafes owned by the contemporary company were previously owned by one or the other. As a result, the exterior and interior are often styled with this fact in mind.