Evian is a popular brand of French mineral bottled water. By all accounts, it’s one of the most successful and well-known brands in Europe. The water comes from the springs near the Lake Geneva on the border of Switzerland. The local water has long been proven to have positive effects on health.
The company we know as Evian was the first to start bottling water from the springs of Evian-les-Bains – a spring and spa resort in the French part of the Alps, near the Lake Geneva. It happened in 1829, which makes this brand one of the oldest brands of bottled mineral water.
Despite the long history, the first legitimate logo of Evian was created in 1999. It featured three mountain peaks (their silhouettes) colored in blue. Below, they’ve placed the business name in bright red letters. These were simple serif letters, completely lowercase and with little room between the characters.
Both were then almost completely encircled by a sort of pink ribbon that sprouted from one side of the mountains and entered the opposite after a long curve. And below all that, they’ve written the brand’s motto of ‘Natural Spring Water’ – in blue.
Most elements stayed intact, with the exception of the pink ribbon and the slogan beneath. They also added more room to between the letters now that they aren’t restricted by the ribbon any longer.
The only change here happened to the peak. The blue changed to rock grey, and the fading effect in their bottom was removed.
For bottle labels, they also use other images. For instance, some of the newer designs feature the word ‘Evian’ as it’s featured on the logos with rather more nuanced mountain landscape depicted above. Most of the space is occupied by this pale landscape. The old slogan also makes a comeback, but in great this time.